VIRCHE, an aging care (*1) brand run by VIRCHE Co., Ltd., will open a pop-up shop at Event Space 2 on the B2 floor of Daimaru Kobe from Wednesday, September 16 to Tuesday, December 1, 2026, a period of about two and a half months.
At the venue, it will hold an experience event for "Marula Reset Oil," released on Tuesday, September 1. It will also offer advance in-store sales of the Christmas coffret that goes on sale on Tuesday, October 27, along with special kits available only at the venue.
Experience Event for "Marula Reset Oil," a Rinse-Off Beauty Oil
"Marula Reset Oil" is a rinse-off beauty oil used as a face wash every morning. The company says it is designed to moisturize the skin while removing excess sebum and dirt. The content is 50 mL and the price is ¥4,620 (tax included).
At the venue, it will hold the "Moisturizing Hands Experience Event," where visitors can try a hand massage using this oil. Participation is free and no reservation is required. The company says visitors can feel how moist the skin is after rinsing.
Counseling by beauty advisors is also available. They are said to suggest care in response to skin concerns and questions about use, including touch-ups.
Advance Sales of the Holiday Collection and Venue-Exclusive Special Kits
"HOLIDAY COLLECTION 2026 -VELVET ROSE-" is a limited-quantity holiday collection. Stores will sell it first from Thursday, October 1, and sales begin from Tuesday, October 27.
The set contains two items: "Marula Oil 30mL" and "Marula Blend Oil [Bright] VELVET ROSE 30mL," with a rose scent available only this year. The company explains that "Marula Oil 30mL" has about 1.7 times (*2) the volume of the regular size (18mL).
There are two venue-exclusive kits: the Summer Autumn Kit, combining "Marula Reset Oil," "Repair Moist Lotion" and "Repair Moist Serum," and the "Marula Moisture Set," combining the store-exclusive large-size Marula Oil with "Repair Moist Lotion" (*3).
VIRCHE Pop-Up Shop at Daimaru Kobe: Event Information
- Name: VIRCHE Pop-Up Shop at Daimaru Kobe
- Period: Wednesday, September 16 to Tuesday, December 1, 2026
- Hours: 10:00-20:00
- Venue: Daimaru Kobe, B2 floor, Event Space 2
- Address: 40 Akashi-cho, Chuo-ku, Kobe, 650-0037
- Experience event: The "Moisturizing Hands Experience Event" is free, no reservation required
*1 Care suited to one's age
*2 Calculated by converting the volume from the regular size
*3 Limited quantities; ends when sold out.
Since 2014, VIRCHE has made and sold skincare and makeup items using marula oil, obtained from the nuts of the marula tree that grows in Africa.
Image: courtesy of VIRCHE Co., Ltd.
