KITERU LLC will hold the K-Beauty pop-up "K-Beauty Discovery at INCUBE Tenjin Season 1" for 13 days, from Tuesday, October 6 to Sunday, October 18, 2026, on the 3rd-floor beauty and health goods floor of Zakkakan INCUBE Tenjin in Fukuoka.
Korean brands that are not yet widely known in Japan will line up on the same sales floor and compete in a ranking decided by visitors' social media cheers and sales. The ranking is updated every day on the ranking board at the venue.
A daily-updated ranking board and a three-step way to enjoy it
About 40 Korean brands take part, from skincare, makeup, fragrance and body care to blended teas and goods. The ranking is decided by the number of cheers on social media and sales at the venue.
Visitors first try the feel, scent and texture with testers. When they post about a brand they like on social media with the hashtag "#KBD_S1," the post counts as a cheer. They then check the ranking on the ranking board.
The ranking will be hidden on the two days of October 17 and 18, and the final result will be announced on the official social media accounts.
A cheer campaign and an experience with makeup artists
Before the opening, a poll to predict the winning brand is open on the official website until Monday, October 5. Those who guess correctly will receive a K-Beauty gift worth ¥10,000.
At the venue, if you choose five brands that caught your eye and post cheers about them on social media, you can receive a product from one of them on the spot after staff check. It is limited to one time per person, and a brand becomes ineligible once its stock runs out.
For the "Best Cheer Award" chosen by each brand, selected people will receive a thank-you product sent from Korea by the brand after the event ends. There is also the "Overall No. 1 Brand Thank-You Award," in which a thank-you product is given by lottery to people who cheered the brand that ranked first overall. A personal makeup experience is also offered, in which makeup artists suggest makeup to suit your skin tone and preferences.
Season 1 proceeds in three episodes, and the continuation will be delivered on the official LINE, Instagram and X.
Event information for K-Beauty Discovery at INCUBE Tenjin Season 1
- Name: K-Beauty Discovery at INCUBE Tenjin Season 1
- Period: Tuesday, October 6 to Sunday, October 18, 2026 13 days in total
- Hours: 10:00 to 20:30 (until 18:00 on the last day, October 18)
- Venue: Zakkakan INCUBE Tenjin, 3rd floor, beauty and health goods floor
- Content: Tester experience of Korean brands, product sales, social media cheer campaign, ranking board, personal makeup experience
- Venue provided by: INCUBE (Zakkakan INCUBE)
- Planning and operation: KITERU LLC
*Products and prizes from each brand are in limited quantities. The participating brands and campaign details may change without notice. The latest information will be announced on the official social media accounts.
Image: courtesy of KITERU LLC
