ETVOS Inc. announced the "2026 Holiday Collection" of "ETVOS" on October 7. The theme is "Invisible Couture," expressing through nuances of color and light the beauty of different threads overlapping like tweed. Nationwide release is on Wednesday, November 4, 2026.
What goes on sale is one limited "2026 Holiday Coffret," priced at ¥9,900 (tax included). The advance release is on Wednesday, October 14, 2026, available only at ETVOS stores and the ETVOS official online store. A special website will open on Tuesday, October 13.
A coffret with four items: base, face powder, palette and rouge
The set contains four items: Mineral Repair Base, Mineral Moist Silky Veil, Mineral Eye & Cheek Color Palette and Treatment Rouge Plumper. The purchase gift is the Airy Soft Brush (white or black) and a Veil Puff for the advance release, and a Veil Puff for regular sales.
Limited colors and textures: features of the four items
The "Mineral Eye & Cheek Color Palette (Tailored Veil)" is a special limited item. The company positions it as an eye and cheek color that "colors" and "perfects" at the same time. It contains moisturizing ingredients (sodium hyaluronate, polyquaternium-61 and others), and the eyeshadow side also has skin-conditioning ingredients (stearyl glycyrrhetinate, dipotassium glycyrrhizate).
The "Mineral Repair Base (Yellow Beige)" (17mL, SPF35 PA+++) is a holiday-limited color. The company describes it as a base with serum-like high functionality (compared with its own previous products).
The "Mineral Moist Silky Veil (Pink Beige)" (8g, SPF20 PA++) is a color that returns from last year's holiday collection. It is a face powder with delicate silver pearl hidden in it and moisturizing ingredients (sodium hyaluronate, polyquaternium-61, scutellaria root extract, tremella polysaccharide), and it promotes a look that brings out the natural clarity of bare skin (*).
The "Treatment Rouge Plumper" (Warm Rose, 5.6g) is a muted rose pink layered with the shine of pearl. It contains hyaluronic acid-encapsulated capsules (sodium hyaluronate as the moisturizing ingredient, castor oil as the oil agent, hydrogenated castor oil as the emollient), and the company says it gives the lips a plump, glossy look (*).
*Due to the makeup effect
The brand upholds a free-from formula that omits seven things: alcohol, parabens, petroleum-based surfactants, mineral oil, silicone, tar-based dyes and synthetic fragrances. In addition to patch tests, it conducts stinging (skin irritation sensation) tests with a sensitive-skin panel and soap-off tests on all makeup products (this does not mean that no one will experience skin irritation).
2026 Holiday Coffret: price, release date and where to buy
- Product name: 2026 Holiday Coffret (1 limited set)
- Set contents:
- Mineral Repair Base (Yellow Beige) 17mL (SPF35 PA+++)
- Mineral Moist Silky Veil (Pink Beige) 8g (SPF20 PA++)
- Mineral Eye & Cheek Color Palette (Tailored Veil)
- Treatment Rouge Plumper (Warm Rose) 5.6g
- Price: ¥9,900 (tax included)
- Release date: Wednesday, October 14, 2026: advance release at ETVOS stores and the ETVOS official online store
Wednesday, November 4, 2026: nationwide release - Purchase gift: Airy Soft Brush (white or black) and Veil Puff for the advance release; Veil Puff for regular sales
"ETVOS" is a Japan-born cosmetics brand offering ceramide skincare and mineral makeup under the principle of "skincare first." It was founded in 2007 by Hifumi Ogawa.
Image: courtesy of ETVOS Inc.
