The Founders JAPAN Inc. (headquartered in Shibuya, Tokyo) will hold the skincare brand "Anua" "Omamori Serum POP UP Event" on the second floor of Shibuya Loft. The announcement was made on October 7. It is a limited-time event running from Friday, October 9 to Thursday, October 22, 2026.
At the venue, the company will present a lineup centered on the "PDRN series." In addition to the staple PDRN Serum, PDRN Cream and PDRN Mist, a new product will go on advance sale at the venue.
Loft-first eye cream, a limited-quantity set and a venue-exclusive gel cream
The new "PDRN Caffeine Moist Rich Eye Cream" (20mL, ¥2,750, tax included) is on advance sale at Loft and one other retailer, as an offline-store advance release. The company describes it as a daily eye cream with a fresh, moisture-filling texture that gives a plump, firm look.
The "PDRN Everyday Set" (¥2,380, tax included) is exclusive to Loft and limited in quantity. It combines the "PDRN Hyaluronic Acid Hydrating Mist" (100mL) and the "PDRN Hyaluronic Acid Capsule 100 Serum" (10mL). The mist uses "ANUA PDRN CAPSULE™," which contains DNA-Na, hydrolyzed hyaluronic acid and hydrolyzed collagen (all skin-conditioning ingredients). The serum is said to moisturize the skin with PDRN (DNA-Na, a skin-conditioning ingredient) and hyaluronic acid (hydrolyzed hyaluronic acid, a skin-conditioning ingredient).
As a product exclusive to the Shibuya Loft pop-up, the "Barrier Reboot Water Balancing Gel Cream" (100mL, ¥2,970, tax included) is also available in limited quantity. It is a watery gel cream with a light, non-sticky feel that blends in freshly, and the company describes it as made for people with oily or inner-dry skin (a condition in which the stratum corneum is dry). It ends when sold out.
Visitor gift, purchase gifts and a keyring pouch DIY event
Each visitor will receive one pouch sample of the "PDRN Hyaluronic Acid 100 Serum + PDRN Hyaluronic Acid 100 Moisturizing Cream." Quantities are limited, and the gift ends when it runs out.
Purchase gifts come in two tiers by amount. Spend ¥2,000 or more (tax included) on Anua products to receive one "PDRN Hyaluronic Acid 100 Serum Face Mask, 1 sheet," and spend ¥3,000 or more (tax included) to receive either that mask or one "Barrier Reboot Peeling Serum 10ml." The "PDRN Hyaluronic Acid Hydrating Mist 30ml" does not count toward the total.
Buy the 30ml mist and you will receive a keyring pouch. You can also join a DIY event where you attach three kinds of patches to the pouch.
Anua "Omamori Serum POP UP Event" details
- Name: Omamori Serum POP UP Event
- Dates: Friday, October 9 to Thursday, October 22, 2026
- Hours: 11:00 to 21:00
- Venue: Shibuya Loft, 2nd floor
- Address: 〒150-0042 18-2 Udagawacho, Shibuya-ku, Tokyo
"Anua" is a skincare brand born in South Korea in April 2019. Under the brand philosophy "Gentle. Strong.," it offers everything from a natural-ingredient line centered on heartleaf (houttuynia) to a derma line.
Image: courtesy of The Founders JAPAN Inc.
Figure: tokila editorial team
