JIMOS Co., Ltd., the distributor of "SINN PURETÉ," will release a new fragrance collection, "SWEETNESS TURNS INTO OBSESSION," on the theme of "ripened emotions." The announcement was made on October 7. The product is manufactured and sold by Anaïs Company Co., Ltd.
The collection has two scents, "BANANA FOG" and "CHERRY SMOKING," both Signature Perfumes (40mL, ¥12,500, tax included). The company positions it as the first collection line of its Signature Perfume.
"BANANA FOG": a spicy gourmand of ripe banana
"BANANA FOG" layers the rich sweetness of ripe banana with caramel and a smoky finish. The company describes it as a "neo-gourmand spicy" scent where innocence and guilty pleasure cross.
The notes are banana, cinnamon, fresh and green at the top; banana, caramel, tobacco and patchouli in the middle; and vanilla, sugar, tonka bean and woody at the end.
"CHERRY SMOKING": cherry and liqueur layered with leather
"CHERRY SMOKING" is a fruity woody scent that adds the depth of leather to the sweetness of cherry and liqueur. According to the company, it depicts the moment when a sweet memory ripens into obsession.
The notes are almond, red fruits and cumin at the top; candied fruit, liqueur and coffee in the middle; and woody, agarwood, vetiver and leather at the end.
Advance release at Isetan Shinjuku, general release on October 14
The advance release runs from Wednesday, October 7 to Monday, October 12 (national holiday), 2026, at "Salon de parfum 2026" at Isetan Shinjuku. On Tuesday, October 13, it will also be sold at Isetan Beauty Apothecary on the second basement floor of the Main Building at Isetan Shinjuku.
The general release starts on Wednesday, October 14, and the product will be available in stages at the SINN PURETÉ official online store, department stores, some select shops and hair salons. In early March 2027, an 8mL size (¥3,300, tax included) is scheduled to go on advance sale at LOFT and on the official website.
SWEETNESS TURNS INTO OBSESSION: price, release dates and where to buy
- Product name: SINN PURETÉ Signature Perfume BANANA FOG / CHERRY SMOKING
- Size: 40mL
- Price: ¥12,500 (tax included)
- Release date: Wednesday, October 7 to Monday, October 12 (national holiday), 2026: advance release at "Salon de parfum 2026," Isetan Shinjuku
Tuesday, October 13, 2026: advance release at Isetan Beauty Apothecary, Main Building, second basement floor, Isetan Shinjuku
Wednesday, October 14, 2026: general release - Stores (physical): department stores, some select shops, hair salons (in stages)
- Stores (online): SINN PURETÉ official online store
- 8mL: ¥3,300 (tax included). Advance sale planned for early March 2027 at LOFT and the official website
*Some stores may not carry certain products. Please contact each store for availability.
"SINN PURETÉ" is a Japan-born beauty care brand built on the concept of MINDFUL BEAUTY®, using hybrid natural formulas and scents based on brainwave analysis.
Image: courtesy of JIMOS Co., Ltd.
