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LOA holds a pop-up at @cosme TOKYO with an early try of its new hand creams

A bright space lined with white counters, with trees visible outside the window

Jade Japan Co., Ltd., which runs the fragrance brand LOA, is holding the pop-up event "LOA POPUP @cosme TOKYO" at @cosme TOKYO. It was announced on October 7. The event runs through Tuesday, October 13, 2026.

Hours are 11:00-21:00 at the pop-up store on the 1st floor of @cosme TOKYO, and admission is free. Visitors can try the new hand creams ahead of their release.

Try all three pre-release hand creams in advance

The items available to try are "LOA THE HAND CREAM," going on sale in late October. It comes in three types, BLANCHE, Neroli Smoke tea and MYSTIQUE WOOD, and the company describes it as a hand cream that leads hand care into fragrance. At the venue, you can try the scents and textures of all three.

White tube of LOA THE HAND CREAM BLANCHE

White tube of LOA THE HAND CREAM Neroli Smoke tea

White tube of LOA THE HAND CREAM MYSTIQUE WOOD

The price is ¥4,000 (excluding tax) for 40g each. At the venue, you can only try them; purchases are not available.

Announcement visual showing the dates and venue of LOA POPUP @cosme TOKYO

A mini perfume for visitors, and a folding fan with purchase

The visitor gift is a mini perfume (2ml, scent chosen at random), available on the condition of adding the brand's official LINE account as a friend and posting a photo of the venue to Instagram Stories or X (with a mention of the official account @loa_official__).

The venue-exclusive novelty is a folding fan. It is given to those who purchase LOA products worth ¥11,000 or more (tax included). It is described as a fan you can use together with the scent by spraying perfume on it.

*The visitor gift is limited to one per person during the period. Gifts end when supplies run out. For the purchase gift, please show your receipt to the venue staff. Event details may change without notice.

LOA POPUP @cosme TOKYO: dates, venue and admission

  • Name: LOA POPUP @cosme TOKYO
  • Dates: Wednesday, October 7 to Tuesday, October 13, 2026
  • Hours: 11:00-21:00
  • Venue: @cosme TOKYO, 1st floor, pop-up store
  • Address: 1-14-27 Jingumae, Shibuya-ku, Tokyo
  • Admission: Free
  • Organizer: Jade Japan Co., Ltd.
  • Note: The new hand creams are available to try only and cannot be purchased at the venue

Jade Japan Co., Ltd. is a beauty manufacturer established in April 2022 that plans, manufactures and sells hair care and fragrance products.

Image: courtesy of Jade Japan Co., Ltd.

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