Shiseido Co., Ltd.'s total makeup brand MAQuillAGE will release "Essence Glow Remake Powder," a pressed face powder, on Saturday, November 21, 2026. The company announced it on October 7.
The lineup has three items: the main unit with a dedicated puff and case, a refill without a case, and a separately sold puff. There is one shade, Chiffon Pink. The company calls it a "glow remake serum powder," saying it can be layered over makeup during touch-ups without looking heavy, controlling shine while restoring a natural glow and translucency.
"Serum Coating Technology" wraps every powder particle in serum ingredients
According to the company, the base makeup market is seeing a growing preference for a glowy complexion. Among face powder users aged 25 to 34, needs have become clear during daytime touch-ups: "I want to control shine, but I don't want to go matte" and "I want to get back the natural glow I had in the morning." On the other hand, conventional pressed powders have had the problem of looking powdery or chalky when layered, the company says.
Against this background, it was developed based on the brand's "skinification makeup" approach, which applies Shiseido's skincare research and know-how to makeup items. At its core is "Serum Coating Technology." Powder coated with a serum ingredient called "Glow Remake Essence" is said to blend into skin prone to sebum-related breakdown, creating a finish that does not look powdery or heavy even when layered.
The company states wear time of 13 hours (data on file). The evaluation items are glow, translucency, less visible pores, no settling into pores, coverage, no creasing, no fading, no sebum-related breakdown, and no powderiness, all based on the company's own research. Results vary from person to person.
One Chiffon Pink shade, with moisturizing ingredients and shea butter
The shade is "Chiffon Pink," said to bring out translucency. It offers natural coverage that makes the most of bare skin, and also contains "Real Skin Cover Powder." It is fragrance-free.
For moisturizing, it contains "Penetrating Moisture Serum α (moisturizing)." This consists of glycylglycine, W hyaluronic acid (sodium hyaluronate, sodium acetylated hyaluronate), Watery Keep Essence α (water lily extract, sodium acetylated hyaluronate, water-soluble collagen) and glycerin. The company says it is designed to deliver moisture to the stratum corneum so that skin does not easily feel dry during makeup wear. It also contains shea butter (moisturizing).
It is non-comedogenic and allergy-tested (this does not mean that acne or allergies will never occur for everyone).
To use, take about one third of a puff of powder and apply it to areas where shine is a concern, such as the T-zone and the high points of the cheeks. For small areas such as around the nostrils and mouth, fold the puff in half and press the powder in. Because too little product will not provide enough UV protection, the company advises using it together with MAQuillAGE makeup base or foundation that offers UV protection.
The separately sold puff is an ultra-thin puff with a smooth feel that fits snugly against the skin. It is used set into the main unit.
Essence Glow Remake Powder: price, release date and where to buy
- Product name: MAQuillAGE Essence Glow Remake Powder <Face Powder>
- Size: 5g
- Shades: 1 shade (Chiffon Pink)
- Price: Main unit ¥4,400 (tax included) (with dedicated puff and case)
Refill ¥3,300 (tax included) (without case; dedicated puff sold separately) - Related product: MAQuillAGE Essence Glow Remake Powder Puff <Makeup Tool> ¥550 (tax included)
- Release date: Saturday, November 21, 2026
*Prices are suggested retail prices and may vary by store. The release does not list where it will be sold.
MAQuillAGE is a total makeup brand launched in 2005 and sold mainly in Japan. Its strengths are functionality based on Shiseido's own research and technology, and insight analysis based on consumer surveys, and it offers both base makeup and point makeup.
Image: courtesy of Shiseido Co., Ltd.
