Kirala Co., Ltd., which runs the beauty brand "STELLA BEAUTE," will hold a limited-time POP UP STORE at Beauty Apothecary on the second basement floor of the Main Building of Isetan Shinjuku, from Wednesday, October 14 to Tuesday, October 27, 2026. The announcement was made on October 7.
The venue will display beauty devices, including the hair dryer "Shine Rebirth Hair Dryer JEWEL," so visitors can try and compare the actual units. A reservation-only special experience guided by specialist staff will also be offered.
Try five beauty devices, including a hair dryer, in person
The lineup consists of five items: a hair dryer, a lifting brush, a light-based beauty device and face sticks. Prices are as follows.
- Shine Rebirth Hair Dryer JEWEL: ¥55,000 (tax included)
- Laser & EMS Lift Brush PRO 2.0: ¥65,000 (tax included)
- IPL & NIR Light Beauty Device PRO: ¥78,000 (tax included)
- Beauty Face Stick Rin: ¥28,000 (tax included)
- Beauty Face Stick 2.0: ¥38,000 (tax included)
The company describes the "Shine Rebirth Hair Dryer JEWEL" as a hair dryer that promises fast drying and a moisturized finish. It is the brand's first model equipped with LLLT, and at the venue you can check the differences in airflow and finish on the actual unit.
Reservation-only special experience, plus first-come and purchase gifts
In the reservation-only special experience, specialist staff introduce products according to each visitor's concerns and lifestyle. Reservations are accepted until 17:00 on Monday, October 12; without a reservation, you can take part on the day if slots are available.
There are two kinds of gifts. Visitors who try a product at the venue and post on Instagram with the designated hashtags will receive an original coin case, while supplies last. Those who purchase a product at the venue will receive an original square vanity as a purchase gift.
*When posting, include either the katakana hashtag for "STELLA BEAUTE" or "#STELLABEAUTE", along with the katakana hashtag for "Beauty Apothecary".
STELLA BEAUTE POP UP STORE: dates, venue and how to reserve
- Name: STELLA BEAUTE POP UP STORE
- Dates: Wednesday, October 14 – Tuesday, October 27, 2026
- Venue: Beauty Apothecary, 2nd basement floor, Main Building, Isetan Shinjuku
- Details: Beauty device experience; reservation-only special experience with specialist staff
- Reservations: The special experience requires advance reservation (accepted from 10:00 on Saturday, October 3 to 17:00 on Monday, October 12, 2026). Experiences without a reservation depend on availability on the day
"STELLA BEAUTE" takes its name from "STELLA," Italian for "shining star," and is a beauty brand that supports the wishes to "shine" and "become even more beautiful."
Image: courtesy of Kirala Co., Ltd.
