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Attenir relocates and renews its Sogo Hiroshima store, adding an experience space

Image of the Attenir counter, with a monitor on a red wall and cosmetics on display

Attenir Co., Ltd. will reopen its Attenir Sogo Hiroshima store in a new location on October 23, 2026 (Friday), announced on October 7. The store is on the cosmetics floor on the 1st floor of Sogo Hiroshima.

The company positions it as a store renewal where visitors can experience the world of the brand. To mark the opening, it will give samples to visitors and offer two limited-quantity kits.

A new space to try textures and scents, and stronger counseling

The store adds a new space where visitors can experience the brand's commitment to "sensory quality," such as texture and scent. Counseling by staff will also be strengthened, and the company says it will build a setup that supports shopping tailored to each customer.

The products on sale are cosmetics and health foods.

Samples for visitors and two opening-limited kits

Visitors will receive a sample (one day's supply) of the lotion, day emulsion and night cream from the medicated anti-aging line "Dress Lift" (quasi-drug; excluding the facial wash), in limited quantities. One per person.

Attenir skincare products and mini-size bottles lined up against a red background

There are two opening-limited kits, both in limited quantities. The first is a 1,980 yen (tax included) kit that combines a full-size "Dress Lift Facial Wash" with a mini-size "Skin Clear Cleansing Oil (Rose Luxe scent)."

A tube of 'Dress Lift Facial Wash' and a pink mini-size cleansing oil

The second, the "Skincare Trial Set," costs 4,800 yen (tax included), limited to one set per person. It contains full-size "Dress Lift Lotion" and "Primer Shot," which contains the original ingredient "penetrating exosome" (goat milk extract; a moisturizing ingredient that gives skin firmness and elasticity), plus three mini-size "Skin Clear Cleansing Oil (Aroma type)" bottles.

* "Penetrating" means as far as the stratum corneum.

Attenir Sogo Hiroshima store information

  • Store name: Attenir Sogo Hiroshima
  • Opening date: October 23, 2026 (Friday), relocated and renewed
  • Location: Cosmetics floor, 1st floor, Sogo Hiroshima
  • Address: 730-8501 6-27 Motomachi, Naka-ku, Hiroshima, Hiroshima
  • Phone: 082-512-7131
  • Products: Cosmetics, health foods

Attenir is a brand known for its research into anti-aging care (care suited to one's age) since its founding in 1989, and for handling everything from manufacturing to sales in-house.

Image: courtesy of Attenir Co., Ltd.

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