COACH's new fragrance, "Coach Cherry Parfum," went on sale on Wednesday, October 7, 2026. Bluebell Japan Co., Ltd. announced it the same day.
It comes in three sizes: 30mL, 50mL and 90mL. Prices are ¥9,790 for 30mL, ¥13,970 for 50mL and ¥21,670 for 90mL (all tax included). To mark the launch, a miniature gift is also offered to customers who purchase COACH fragrance products above a certain amount.
A fruity floral scent inspired by the cherry motif
According to the company, Coach Cherry Parfum is a fragrance inspired by COACH's signature cherry motif. It is described as a fruity floral scent that combines the elegance of COACH's inherited craftsmanship with a fresh, youthful radiance.
The top notes are cherry, Italian mandarin and pink pepper. The heart is a floral bouquet of jasmine sambac, magnolia and rose, and the base is patchouli, sweet tonka bean and Ambrofix™. The company describes the lingering scent as "sensual and sensuous."
The perfumers are Nathalie Sept and Nadège Le Garlantezec.
A deep red bottle with a gold cherry charm
The bottle is designed as a tribute to COACH's craftsmanship, in a striking deep red. It features the brand's emblematic "Horse and Carriage" logo, combined with a gold cherry charm and a red turn-lock cap that symbolizes the brand's leather heritage.
The outer box is the same vivid red as the bottle and is embossed with a three-dimensional cherry motif.
New visuals starring Storm Reid, and a miniature gift
The new campaign visuals were shot by photographer Cass Bird. They star Storm Reid, a COACH ambassador and Emmy Award-winning actor, against a backdrop of the New York cityscape at dusk.
COACH Creative Director Stuart Vevers commented, "The bursting confidence of Cherry Parfum is the very energy of today's generation. It harmonizes beautifully with the mood Storm Reid expressed so naturally in the campaign."
The launch gift campaign is open to customers who purchase COACH fragrance products worth ¥13,420 (tax included) or more. Buyers of women's fragrances receive a miniature of Coach Eau de Toilette (4.5mL), and buyers of men's fragrances receive a miniature of Coach Man Eau de Toilette (4.5mL). The offer is limited in quantity and ends when supplies run out.
Coach Cherry Parfum: price, release date and where to buy
- Product name: Coach Cherry Parfum
- Size: 30mL / 50mL / 90mL
- Price: 30mL ¥9,790 (tax included), 50mL ¥13,970 (tax included), 90mL ¥21,670 (tax included)
- Release date: Wednesday, October 7, 2026
- Where to buy: COACH official fragrance site, participating stores
- Gift: A miniature fragrance (4.5mL) for customers who purchase COACH fragrance products worth ¥13,420 (tax included) or more (limited quantity, ends when supplies run out)
COACH is a brand symbolized by its "Horse and Carriage" logo. The cherry motif is also available as a bag charm.
Image: courtesy of Bluebell Japan Co., Ltd.
