Nippon Kodo Co., Ltd. announced on October 7 that its fragrance brand "nowas" has opened its first pop-up at "Salon de Parfum 2026," currently under way at Isetan Shinjuku. The event runs from Wednesday, October 7 to Monday, October 12 (national holiday), 2026, in the event space on the 6th floor of the Main Building.
Four Eau de Parfums and a limited-quantity Complete Collection on sale
"nowas" is a brand with the concept of "connecting now (NOW) and the past (WAS) through the spirit of Japan (WA)," carrying on the fragrance culture and aesthetics that the Nippon Kodo Group has cultivated over 450 years into modern lifestyles. Its first release, "nowas Eau de Parfum," launched in February 2026, comes in four scents inspired by the incense cultures of the Sengoku, Heian, Muromachi and Edo periods.
The Eau de Parfums planned for sale at the venue are AQT, TIE, ZEP and WAF, each 15mL, all priced at ¥13,200 (tax included). The limited item, the "nowas Eau de Parfum Complete Collection," is a set of all four scents at 15mL each, at ¥52,800 (tax included), in limited quantity.
A multi-cloth and "nowas Perfume Incense" samples as gifts
There are two kinds of novelties. Customers who buy two Eau de Parfums receive an original-design multi-cloth made in collaboration with the lifestyle brand "amane works," and a four-scent sample set of "nowas Perfume Incense," scheduled for release from November onward. The latter is a new product that was shown as a reference exhibit at "Asia Perfume Show 2026" in Paris.
A perfumer's talk event and a scent sachet workshop
At the talk event, a Nippon Kodo perfumer will introduce Japanese fragrances, the history and ingredients of incense culture, and the ideas that perfume and incense share. It starts at 16:30 on Wednesday, October 7, and lasts about 45 minutes. Capacity is 24 people and participation is free, but it is by advance reservation only, limited to M.I. Card members.
The scent sachet workshop lets you freely combine Japanese scents, including natural ingredients, to make your own scent sachet. It will be held three times: 16:30 on Friday, October 9, and 11:30 and 13:00 on Monday, October 12 (national holiday). Each session lasts about 45 minutes, capacity is 12 people, and participation is free. It is open to customers who buy at least one nowas product during the period, or spend ¥13,200 (tax included) or more at Gofuku/Nippon Kodo on the 7th floor of the Main Building, and you need to bring the qualifying receipt. Both are held at the event booth in the 6th-floor event space of the Main Building.
"Salon de Parfum 2026" pop-up: dates, venue and products on sale
- Name: Salon de Parfum 2026
- Dates: Wednesday, October 7 to Monday, October 12 (national holiday), 2026
- Hours: 10:00 to 20:00 (closes at 18:00 on the last day)
- Venue: Isetan Shinjuku, Main Building, 6th floor event space
- Products planned for sale: nowas Eau de Parfum, 15mL each, ¥13,200 (tax included) (AQT / TIE / ZEP / WAF); nowas Eau de Parfum Complete Collection (limited quantity), ¥52,800 (tax included)
- Novelty: buy two Eau de Parfums and receive a multi-cloth and a four-scent sample set of nowas Perfume Incense
- Note: Wednesday, October 7 is a special invitation day for M.I. Card members
Nippon Kodo is a manufacturer and seller of incense sticks such as "Seiun" and "Mainichi-koh," as well as incense and fragrance products.
Image: courtesy of Nippon Kodo Co., Ltd.
