On October 7, Goodai Global Japan Co., Ltd. announced that it will start offline sales of the "Real Noni" series from celimax, its Korean skincare brand. The Real Noni Hydrating Serum (a serum) and the Real Noni Bubble Cleanser (a facial cleansing foam) will go on sale in stages from October 12, 2026 (Monday).
The serum costs 2,420 yen and the Bubble Cleanser 1,870 yen (both tax included). They will be sold at variety stores and drugstores nationwide (excluding some stores).
Hydrating Serum with two noni-derived ingredients
The Real Noni Hydrating Serum is a 30 mL serum. It contains two noni ingredients: noni fruit extract and noni seed oil (Morinda citrifolia fruit extract and Morinda citrifolia seed oil, both skin-conditioning ingredients). The company says it softens and conditions the skin.
It also contains sodium hyaluronate (a moisturizing ingredient), panthenol (a moisturizing ingredient) and adenosine (a skin-conditioning ingredient). The texture is a thick, easily absorbed one, and the company describes a moist, clinging feel that is not easily sticky. To use, take an appropriate amount in your hand after toner and apply it over the whole face.
A cleansing foam that produces dense bubbles with one push: the Bubble Cleanser
The Real Noni Bubble Cleanser is a 155 mL foam-type facial cleanser. It contains noni fruit extract (Morinda citrifolia fruit extract, a skin-conditioning ingredient), plant extracts of white willow bark extract, tea leaf extract and centella asiatica leaf extract, and salicylic acid (all skin-conditioning ingredients).
The company describes a cleanser that removes excess sebum and dirt while leaving skin moisturized after washing. One push produces fine-textured foam, and the scent is a fresh herbal one. To use, work 1 to 2 pushes into a wet face and rinse off. It can be used morning or night, and a "bubble pack" use is also introduced: cover the whole face with foam and leave it on for 10 seconds.
Real Noni Hydrating Serum and Bubble Cleanser: prices, release date and where to buy
- Product names: Real Noni Hydrating Serum / Real Noni Bubble Cleanser
- Size: Serum 30 mL, Bubble Cleanser 155 mL
- Price: Serum 2,420 yen (tax included), Bubble Cleanser 1,870 yen (tax included)
- Release date: In stages from October 12, 2026 (Monday)
- Retailers (physical stores): Variety stores and drugstores nationwide (excluding some stores)
celimax is a Korean skincare brand founded by data analysis professionals, built around "communication and research." The company says product development starts from the "voice of the customer."
Image: courtesy of Goodai Global Japan Co., Ltd.
