On October 7, Naris Cosmetics Co., Ltd. announced that it will release two types of "Nature Conc" Medicated Clear Lotion, a skincare brand product, in limited-quantity collaboration packaging featuring "Pochacco," a character from Sanrio Co., Ltd. The release date is Tuesday, October 13, 2026, and the products will be sold at drugstores and mass retailers nationwide.
The products are the 200mL bottles of "Nature Conc Medicated Clear Lotion" and "Nature Conc Medicated Clear Lotion Very Moist" (high-moisture type). Because the release date is the manufacturer's shipping date, the date the products reach each store varies from store to store.
Two wipe-off toners released in limited quantities in Pochacco collaboration packaging
By adopting original Pochacco collaboration packaging, the company says it aims to win new users and encourage refill purchases. Pochacco is a character that ranked third in 2026 and 2025, and second in 2024, in Sanrio's annual "Sanrio Character Ranking."
Both limited items are quasi-drugs with a content of 200mL. The price is open pricing, with a reference price of ¥990 (excluding tax), or ¥1,089 (tax included). The product name for "Medicated Clear Lotion" is Medicated Lotion W 10, and for "Very Moist" it is Medicated Lotion W9.
The refills are existing products; only the 200mL bottles are covered by this limited packaging.
An alcohol-free wipe-off toner that claims medicated whitening (*) and prevention of rough skin
"Nature Conc" is a quasi-drug wipe-off toner that claims medicated whitening (*) and prevention of rough skin. It contains placenta extract (a whitening active ingredient) and dipotassium glycyrrhizate (an anti-inflammatory active ingredient) as active ingredients. Moisturizing ingredients include Job's tears extract and evening primrose oil.
The formula is alcohol-free, fragrance-free, mineral-oil-free, free of tar-based colorants and mildly acidic. The company explains that the formula is based on about 90 years of research on the stratum corneum.
The effects and benefits are as follows: rough skin; prevents skin roughness, heat rash and acne; suppresses melanin production and prevents blemishes and freckles; prevents the flush after sunburn or snow burn; tightens the skin; cleanses the skin; conditions the skin; keeps the skin healthy; and moisturizes the skin.
*Suppresses melanin production and prevents blemishes and freckles.
Sales exceeding 10 million bottles in total, and a repeat rate that rose among women in their 20s
According to the company, "Nature Conc" debuted in July 2013, and cumulative sales from July 2013 to December 2025 exceeded 10 million bottles. Although it struggled until its third year after debut, the company says it has set a new sales record every year since 2016.
The repeat rate, based on the company's own survey using True Data Co., Ltd.'s "Eagle Eye" (targeting active members), was 46.7% for January to December 2024 and 48.5% for January to December 2025. Among people in their 20s, it rose from 43.7% in 2024 to 51.9% in 2025, which the company says was the largest increase among all age groups.
As for the wipe-off toner market, the company says that in TPC Marketing Research Co., Ltd.'s "Domestic Sales Trend Survey by Company" (conducted in April 2026), it ranked first in domestic sales share by company for 11 consecutive years through fiscal 2025 (April 2025 to March 2026).
Nature Conc Pochacco limited packaging: price, release date and where to buy
- Product name: Nature Conc Medicated Clear Lotion (quasi-drug, product name: Medicated Lotion W 10)
- Product name: Nature Conc Medicated Clear Lotion Very Moist (high-moisture type, quasi-drug, product name: Medicated Lotion W9)
- Size: 200mL each
- Price: Open pricing (reference price: ¥990 each (excluding tax), ¥1,089 (tax included))
- Release date: Tuesday, October 13, 2026, limited quantity
- Retailers (physical stores): Drugstores and mass retailers nationwide
*Because the release date is the manufacturer's shipping date, the date the products reach each store varies from store to store.
"Nature Conc" is a skincare brand under the Naris Up line, developed by Naris Cosmetics Co., Ltd., headquartered in Fukushima-ku, Osaka, and distributed through drugstores and mass retailers.
© 2026 SANRIO CO., LTD. APPROVAL NO. L665841
Image: courtesy of Naris Cosmetics Co., Ltd. © 2026 SANRIO CO., LTD. APPROVAL NO. L665841
