On October 7, Intercosmesi Japan Co., Ltd. announced that it will begin permanent distribution in Japan of "WHIPPED," a vegan skincare brand inspired by the bakery. The company is the exclusive distributor of the Korean brand.
From Friday, October 16, 2026, advance sales will be held at Cosme Kitchen stores, Biople stores, MASH GO GREEN STORE, USAGI ONLINE and the directly operated store "MOOD or NATURE." It plans to expand sales outlets in stages, including department stores and select shops nationwide.
Bakery-Inspired Vegan Skincare Born from the Memory of a Mother's Homemade Cake
WHIPPED is a brand launched in South Korea in September 2021. It was inspired by the memory of birthday cakes the founder's mother made by hand in childhood, and is developed by combining bakery-inspired recipes with vegan ingredients and an original formula.
It is known for names and visuals reminiscent of cakes, fruit and butter, and for whipped-cream-like textures.
Face Mask Cleanser, with Cumulative Sales of 5 Million Units, Comes in 5 Types, with a 4-Type Kit Too
The brand's signature Face Mask Cleanser is a 3-in-1 item that cleanses, washes and works as a mask in one tube. The company says it is made with a process of 48 hours of aging and more than 5,000 whips to give a fine, rich texture.
According to the brand, cumulative sales in South Korea, including tube and jar types, exceeded 5 million units as of July 2025. The company explains that its original formula has been patented in South Korea, and that it ranked No. 1 in the cleansing category at "Olive Young" (as of April 27, 2026, according to the brand).
It comes in five types in all: Peach Pear Vegan Yogurt, Muhwabutter (Fig Butter), Yujamong (Yuzu Grapefruit), Mugtree (Mugwort Tea Tree) and Ddalva (Strawberry Vanilla). The Discovery Kit, which pairs four 25g sizes with a teddy-bear-shaped candle, will be released on Sunday, November 1, 2026.
Also Available: Clay Pack Cleanser, Body Butter, Hair Perfume and Pack Scrub
Clay Pack Cleanser Mugtree (Mugwort Tea Tree) Cookie (170g) is a type focused on pore care, containing clay, charcoal and LHA.
Body Butter (190g) contains skincare ingredients such as shea butter, and the company says it moisturizes dry skin and leaves it feeling soft and supple. It comes in three types in all.
Hair perfume & Keyring Set (15mL) is a hair care item that keeps hair healthy, containing complex keratin, plant oils and skincare ingredients. Scents developed jointly with a perfumer at a French fragrance company are offered in two types in all.
Pack Scrub (210g) is a vegan pack scrub for both face and body, containing LHA and fine particles derived from Yezo spruce. It comes in four types in all.
WHIPPED: Price, Release Date and Where to Buy
- Face Mask Cleanser: 5 types, 130g, ¥2,970 (tax included), released Friday, October 16, 2026
- Discovery Kit: 25g x 4 types, ¥3,000 (tax included), released Sunday, November 1, 2026
- Clay Pack Cleanser: 170g, ¥2,970 (tax included), released Friday, October 16, 2026
- Body Butter: 3 types, 190g, ¥3,500 (tax included), released Friday, October 16, 2026
- Hair perfume & Keyring Set: 2 types, 15mL, ¥2,970 (tax included), released Friday, October 16, 2026
- Pack Scrub: 4 types, 210g, ¥2,990 (tax included), released Friday, October 16, 2026
- Available at (physical stores):
Face Mask Cleanser, Discovery Kit: Cosme Kitchen stores, MASH GO GREEN STORE, MOOD or NATURE
Body Butter, Hair perfume & Keyring Set: the above plus Biople stores
Clay Pack Cleanser, Pack Scrub: MOOD or NATURE - Available at (online): Intercosmesi Japan official online store (all products), USAGI ONLINE (all except Clay Pack Cleanser and Pack Scrub)
- MOOD or NATURE: Inside +Q (Plusq) Goods Cosmetic, 5th floor, Shibuya Scramble Square, 2-24-12 Shibuya, Shibuya-ku, Tokyo; open 10:00-21:00
*Products and release dates may differ by store. The official WHIPPED Rakuten Ichiba store is scheduled to open at the end of October.
Since its founding in 2007, Intercosmesi Japan Co., Ltd. has been engaged in importing and selling Korean cosmetic and fragrance brands, among other businesses.
Image: courtesy of Intercosmesi Japan Co., Ltd.
