This page was translated from the original Japanese by AI. Read the original article in Japanese

wiggly Begins Full-Scale Rollout in Japan with Cleansing Oils and Face Washes

wiggly visual with the words “wiggly Launch” and yellow and green tubes and brushes floating in the sky

On October 7, BM Smile Japan Co., Ltd. announced that it will begin the full-scale rollout in Japan of "wiggly," the beauty line of the Korean lifestyle brand "wiggle wiggle," on Friday, October 9, 2026.

This time, it will offer cleansing oils and face washes in two lines, matcha and turmeric, along with a cleansing device and brushes. The company says it will continue to add products in stages and expand the lineup.

A Beauty Line That Brings wiggle wiggle's World to Everyday Cleansing

wiggle wiggle is a lifestyle brand from Seoul, South Korea. Under the concept "MAXIMAL HAPPINESS," it offers colorful, playful smartphone accessories, goods and fashion accessories. In Harajuku, Tokyo, it has a flagship store, "WIGGLE WIGGLE.ZIP HARAJUKU."

wiggly is a line that extends the brand's world to beauty items. The company says it aims to offer the fun of choosing items to add to your daily care.

Two Lines, Matcha and Turmeric, plus a Cleansing Device and Brushes

The matcha* line consists of two products: Matcha Deep Pore Foam Cleanser (face wash) and Matcha Deep Pore Capsule Cleansing Oil.

A green tube of Matcha Deep Pore Foam Cleanser and a clear green cube

A woman holding a green bottle in both hands; Matcha Deep Pore Capsule Cleansing Oil

The turmeric** line also has two products: Turmeric Gentle Glow Capsule Cleansing Oil and Turmeric Gentle Glow Foam Cleanser (face wash).

Turmeric Gentle Glow Capsule Cleansing Oil in a yellow pump bottle

A woman holding a yellow tube with cream on her cheek; Turmeric Gentle Glow Foam Cleanser

*Lactobacillus ferment (skin-conditioning ingredient)　**Turmeric root extract (moisturizing ingredient, skin-conditioning ingredient)

The cleansing tools are three items: Dual Cleansing Brush - Blue and Dual Cleansing Brush - Purple in two colors, plus the 5-in-1 Multi Cleansing Device.

Dual Cleansing Brush - Blue with a blue handle and a flower-shaped brush

Dual Cleansing Brush - Purple with a purple handle and a red flower-shaped brush

wiggly's Japan Full-Scale Rollout: Start Date and Where to Buy

  • Product names: Matcha Deep Pore Foam Cleanser, Matcha Deep Pore Capsule Cleansing Oil, Turmeric Gentle Glow Capsule Cleansing Oil, Turmeric Gentle Glow Foam Cleanser, Dual Cleansing Brush - Blue, Dual Cleansing Brush - Purple, 5-in-1 Multi Cleansing Device
  • Japan full-scale rollout start date: Friday, October 9, 2026
  • Available at (physical store): WIGGLEWIGGLE.ZIP HARAJUKU
  • Available at (online): wiggle wiggle official online store, Amazon, Qoo10, TikTok Shop

Prices are not stated in the release.

wiggly is a beauty line that extends the world of wiggle wiggle to beauty items. Starting with cleansing items, the company plans to continue launching new products in stages.

Image: courtesy of BM Smile Japan Co., Ltd.

Brands in this article

See all articles →