Asian Bridge Co., Ltd. is starting the rollout in the Japanese market of the Korean beauty brand "BLANCDIVA." As its first product, the cushion foundation "BLANCDIVA GLEAM COVERAGE CUSHION" goes on sale on Saturday, October 10, 2026.
It will be sold at Loft stores nationwide (except some stores) and at major online shopping malls such as Amazon, Rakuten Ichiba, Qoo10 and TikTok Shop. The company says it plans to expand its sales channels to variety stores, drugstores and other retailers nationwide in the future.
A Korean Makeup Brand That Champions "LET YOU BE YOU"
BLANCDIVA is a Korean makeup brand whose brand message is "LET YOU BE YOU." The company explains that the brand originated in the experience of its founder, Kim Hyun-jung, who struggled with sensitive and acne-prone skin from her teens and could not enjoy makeup as she wished.
The brand sees makeup as a tool for expressing one's own individuality, and says it aims to make products that combine performance with gentleness to the skin. In Korea, it is sold at Olive Young, MUSINSA and elsewhere.
About 4 Times Finer Particles and a Formula Tested for 72-Hour Coverage Wear
The "Gleam Coverage Cushion" is the brand's signature cushion foundation. Its original formula uses particles about 4 times finer than the brand's previous products, and contains "microsphere powder" and "elastomer powder." With its original "Prism Air Fit System," it clings to the skin, naturally covering pores and uneven color while promising a light finish that avoids a heavy, layered feel.
It has been "tested for 72-hour coverage wear" in the company's own test, and the company says it reduces makeup breakdown caused by sebum. A low skin irritation test (the company's own test) was also carried out, with a note that this does not mean skin irritation will not occur in everyone.
It contains skincare ingredients including aloe barbadensis leaf extract (skin-conditioning ingredient), allantoin (skin-protecting ingredient) and meadowfoam seed oil (moisturizing ingredient). The finish is a semi-matte that retains a natural glow.
SPF50+ and PA+++, in 2 Shades in Japan
The UV protection is SPF50+ and PA+++. The company explains that it is formulated with skincare ingredients (moisturizing) and takes into account dullness caused by dryness and the firm feel of the skin.
It will be offered in 2 shades in Japan. "C02 PETAL (#17-19)" is a pink-toned beige that gives a lively, bright impression, and "N03 LINEN (#21)" is a neutral-toned beige that gives a smooth, natural impression.
BLANCDIVA Gleam Coverage Cushion: Price, Release Date and Where to Buy
- Product name: BLANCDIVA GLEAM COVERAGE CUSHION
- Size: 12 g
- Shades: 2 shades in all (C02 PETAL (#17-19), N03 LINEN (#21))
- SPF/PA: SPF50+/PA+++
- Price: ¥3,960 each (tax included)
- Release date: Saturday, October 10, 2026
- Where to buy (stores): Loft stores nationwide (except some stores)
- Where to buy (online): Amazon, Rakuten Ichiba, Qoo10, TikTok Shop, etc.
Asian Bridge Co., Ltd. is a company that helps businesses maximize cross-border distribution, and says it has so far supported the entry of many overseas cosmetics brands into the Japanese market.
Image: courtesy of Asian Bridge Co., Ltd.
