Tsukikase Trading Co., Ltd., the official Japanese distributor of the Korean cosmetics brand "Heart Percent," will release three makeup tools from the brand at Loft (including the Loft Net Store) and Hands on Saturday, October 10, 2026 (except some stores). The company announced it on October 7.
These are the brand's first makeup tools, and the lineup consists of three items: an eyelash curler, an eye brush duo set and a dual lip brush.
The Brand's First Makeup Tools, Designed Around Ease of Use, Hygiene and Fit
The company positions this series as makeup tools that can be used widely, from beginners to makeup artists, and explains that it focused on "ease of use," "hygiene" and "fit."
The items are intended to be used together with the existing "Dot On Mood Lip Pencil" and "Dot On Mood One-Way Glowy Tint," and aim to make everyday makeup more comfortable.
The Eyelash Curler Is Designed for Asian Eyes
The "Eyelash Curler" is a curler designed to suit Asian eyes. Its soft silicone pad is said to reduce the strain on the lashes and eyelids. The handle is shaped to be easy to grip, and the price is ¥1,870 (tax included).
To use it, clamp the base of clean lashes and press for a few seconds, then curl the middle and tips as needed.
A Two-Item Lineup: the Eye Brush Duo Set and the Dual Lip Brush
The "Eye Brush Duo Set" is a set of two brushes, an eyeshadow brush and a smudge brush, priced at ¥1,980 (tax included). It uses special synthetic bristles, and the company highlights its gentle feel on the skin and its use for a full range of eye makeup, from base color to accents and blending.
The "Dual Lip Brush" is ¥1,430 (tax included). It is a 2-way type with a flat brush and a finger brush, and the company guides users to define the lip line with the flat brush and blend naturally with the finger brush. After using either brush, wash it with a brush cleanser and dry it in the shade.
Heart Percent Makeup Tools: Price, Release Date and Where to Buy
- Product name: Heart Percent Makeup Tool Series (3 types)
- Price: Eyelash Curler ¥1,870 (tax included) / Eye Brush Duo Set ¥1,980 (tax included) / Dual Lip Brush ¥1,430 (tax included)
- Release date: Saturday, October 10, 2026
- Where to buy (stores): Loft, Hands (except some stores)
- Where to buy (online): Loft Net Store
Heart Percent is a Korean cosmetics brand that calls the diverse moods within each person "mood facets" and suggests colors that suit the mood and style of the day. Its signature series, "Dot On Mood," offers lip products, tints, eye palettes and more.
Image: courtesy of Tsukikase Trading Co., Ltd.
