D-UP Co., Ltd. went on sale on Wednesday, October 7, 2026, at Don Quijote Group stores nationwide (*3) with a "Mega Size" that is about twice (*2) the regular size of its false eyelash adhesive "D-UP Eyelash Fixer EX 552." The company announced it the same day. It is sold in limited quantities.
The content is 10mL, versus 5mL for the regular product. The company positions it as a limited item for makeup that uses false eyelashes.
The Mega Size gives the series' clear type 552 about twice the volume
The "D-UP Eyelash Fixer EX" series is a long-selling false eyelash adhesive released in 2000, and the company says cumulative shipments have passed 38 million bottles (*1).
According to the company, makeup using "clustered false eyelashes" and "partial false eyelashes" has spread in recent years, mainly on social media, and opportunities to use adhesive continue. In response to this trend, it prepared a large Mega Size of the series' clear type (552) in limited quantities.
Three features: adhesion, a clear type and a fine brush
The first is adhesion. It has a waterproof formula that resists water, sweat and sebum, and boasts adhesive strength (*4) so strong that it does not come off even when pulled. The company says that it keeps the lashes you put on in the morning in place all day.
The second is that it is a clear type that turns transparent when dry. The company explains that it is hard to notice if the liquid spills over, so it is easy for beginners to use. The third is a fine brush, and even in the Mega Size the brush tip is the same as the regular product. It is easy to adjust the amount of liquid and apply it precisely where you want.
*1 Cumulative shipments from January 2001 to June 2026, within the D-UP false eyelash adhesive series
*2 About twice the size
*3 Some stores may not carry it
*4 According to the company's research
D-UP Eyelash Fixer EX 552 Mega Size: price, release date and stores
- Product name: D-UP Eyelash Fixer EX 552 Mega Size
- Size: 10mL
- Price: ¥1,320 (tax included)
- Release date: Wednesday, October 7, 2026
- Stores (physical): Don Quijote Group stores only (some stores may not carry it)
The regular-size "D-UP Eyelash Fixer EX 552 / 553 / 554" comes in three colors, clear, black and brown, in a 5mL size at ¥1,100 each (tax included). D-UP is a manufacturer of false eyelashes and eye makeup products.
Image: courtesy of D-UP Co., Ltd.
