The BEAUTY Executive Committee will hold the beauty event "BEAUTY" as part of "THAT'S FASHION WEEKEND" at Tokyo Tower for three days, from Saturday, October 10 to Monday, October 12 (national holiday), 2026. The venue is Tokyo Tower FootTown B1 Tower Hall B, and admission is free. On October 7, as the second announcement, the committee revealed the sponsors and guest performers.
The executive committee describes it as a hands-on event where beauty experts and beauty brands from Japan gather to share their techniques and values. Planned programs include makeup shows on stage, beauty talk shows and performances, and nail experiences.
Main sponsor is Takigawa Co., Ltd. / FIOLE
The main sponsor is Takigawa Co., Ltd. / FIOLE. Joining as sponsors from the beauty, wellness and medical fields are HOLISTIC cures, TSUTAKI, RiLiSh, GINZA AYUMi CLINIC, kokolo sauna, MUK, S・HEART・S, HILABO and La Viora Clinical.
Six featured guests and a surprise guest
The six featured guests are Yuko Sumida Jackson (CEO of Cellrum), HAYATO (XY dance & vocal), TRITOPS* (a male vocal group from Korea), HIRO (makeup artist), Shingo Machida (stage director) and Hidemi Ogata (photographer). HAYATO will appear in the "HAIR & MAKEUP SHOW," and Shingo Machida will direct the "Shingo Machida Directed Stage."
The music unit "C'Z from Chiitan☆KISS ~Ai no ROCK BAND~," made up of Chiitan☆ and guitarist Icchan, has also been confirmed to appear as a surprise guest.
Performers by field, including the Mrs. Universe Japan grand prix winner
The performers span the fields of music and performance; hair, makeup, nails and beauty; medicine, wellness and body care; models and MCs; and art, design and business. They include hair stylist Rian, nail artist Eriko Kurosaki, physician Ayumi Masuda, Momoyo Seimiya (Mrs. Universe Japan 2020 grand prix winner) and freelance announcer Hiroko Ogura.
During the event, model and DJ Shalani☆Jean will handle the BGM while the venue is open and during stage changes, and hair and makeup artist Akemi Ogino will do the hair and makeup for HAYATO and MARIA.
"BEAUTY" event information
- Name: "BEAUTY" I... love myself. I LOVE WHO I AM. (an event within the large-scale fashion event "THAT'S FASHION WEEKEND")
- Period: Saturday, October 10, Sunday, October 11 and Monday, October 12 (national holiday), 2026
- Hours: 10:00-20:00
- Venue: Tokyo Tower FootTown B1 Tower Hall B
- Address: 4-2-8 Shibakoen, Minato-ku, Tokyo 105-0011
- Admission: Free
- Main programs: Makeup shows on stage, beauty talk shows and performances, nail experiences
The event is organized by the BEAUTY Executive Committee, with M Entertainment Ltd. serving as the secretariat. Members of the press who wish to cover the event can apply through the media application form on the official website.
Image: courtesy of the BEAUTY Executive Committee
