"I Am Mercedes Eau de Parfum," a new women's fragrance from the "Mercedes-Benz" fragrance line, went on sale on Wednesday, October 7, 2026. Bluebell Japan Co., Ltd.'s Fragrance & Cosmetics Division announced it the same day. The price is ¥19,250 for 50 mL and ¥25,080 for 100 mL (all tax included).
The company positions it as a hymn to the women who moved the brand's history forward. It says it expresses the image of women who move ahead by their own will, likening it to the history of mobility.
Inspired by three women who built the brand's history
The inspiration comes from three women who left their mark on the brand's history.
The first is Mercedes Jellinek, the origin of the brand name. Around 1900, her father Emil Jellinek used his daughter's name "Mercedes" as a pen name when entering races, and it was later officially adopted for the new generation of Daimler cars, the company explains. The second, Bertha Benz, made a long-distance drive by automobile in 1888 without telling her husband Carl Benz, traveling from Mannheim to Pforzheim. The third, Ewy Rosqvist, was a woman racer who won the overall title at the 1962 Argentine Grand Prix, covering more than 4,600 kilometers in a Mercedes-Benz 280 SE, the company says.
A scent centered on orange blossom, and a diamond-cut bottle
The fragrance is built around orange blossom, which shows many different expressions. The top notes are neroli, bergamot and pink pepper, the heart is orange blossom, jasmine and ylang-ylang, and the base is vanilla, cashmeran and musk.
Sophie Labbé, master perfumer at Firmenich, who created the fragrance, commented: "I portrayed an orange blossom that is full of light, uplifting and multifaceted. I wanted to express the strength and sensuality of women who move boldly forward and carve out their own path."
The bottle is made of diamond-cut glass, with the star shape of the Mercedes-Benz symbol, the "Three-Pointed Star," engraved in the center. A salmon-pink liquid is combined with a metallic pink cap, and the neck is decorated with handwritten-style "I am Mercedes" typography.
The campaign visual features a vintage "1968 Mercedes-Benz 280 SL Pagoda" convertible. The company explains that, with the car piled with white flowers, the bottle is likened to "a companion in the passenger seat of her own choosing."
Price, release date and where to buy I Am Mercedes Eau de Parfum
- Product name: I Am Mercedes Eau de Parfum
- Size: 50 mL / 100 mL
- Price: 50 mL ¥19,250 (tax included) / 100 mL ¥25,080 (tax included)
- Release date: Wednesday, October 7, 2026
- Retailers: The official fragrance site and retail stores
To commemorate the release, customers who purchase a Mercedes-Benz fragrance in a 50 mL size or larger will receive a mini sample (limited quantity, while supplies last). For a women's fragrance purchase, it is a miniature fragrance (5 mL) of "I Am Mercedes Eau de Parfum," and for a men's fragrance, a miniature fragrance (7 mL) of "The Move Eau de Toilette."
The "Mercedes-Benz" fragrances are offered for both women and men.
Image: courtesy of Bluebell Japan Co., Ltd.
