Global Product Planning Co., Ltd. (headquartered in Minamidaira-cho, Shibuya-ku, Tokyo) released a limited-quantity apple-scented range of items featuring "Miffy," drawn by Dutch picture-book author and graphic designer Dick Bruna, on Thursday, October 8, 2026. The company announced it on October 7.
This year's new arrivals are three items: a "Lip Balm," a "Hand Care Set," and "Hot Eye Masks (3 sheets)." The lip balm also comes in a strawberry scent.
The lip balm comes in two scents, apple and strawberry, and the case doubles as a small-item holder
"Miffy Lip Balm" comes in two scents, apple and strawberry, with a net content of 20 g and a price of ¥990 (tax included). The company says it is formulated with shea butter, jojoba seed oil, camelina seed oil (moisturizing ingredients) and petrolatum to moisturize smoothly and softly.
The Miffy-patterned case can also be used as a small-item holder after the balm is used up.
The hand care set and hot eye masks are apple-scented
"Miffy Hand Care Set" is a set with one mini hand soap (70 mL) and one hand cream (20 mL) in a clear pouch, priced at ¥1,320 (tax included). The hand soap contains aloe vera leaf extract, and the hand cream contains shea butter, aloe vera leaf extract and petrolatum as moisturizing ingredients.
"Miffy Hot Eye Mask (3 sheets)" comes in a pack of three for ¥748 (tax included). It is an aroma type that warms the eye area with steam, with a use time of about 20 minutes and a comfortable temperature of about 40°C. The design registration number is 1796109. The company envisions using it after spending too much time on a computer or smartphone, or during a break from work.
The apple series lineup, plus Miffy prices, release date and where to buy
Besides the three new items, the limited-quantity apple series includes the following six: "For You Petit Gift" ¥880, "For You Hand Cream Set" ¥1,320, "Hand Care Set (Egg Can)" ¥1,540, "Bath Set (Square Can)" ¥1,980, "Fragrance Charm" ¥880, and "Fragrance Candle" ¥1,980 (all prices tax included).
- Product names: Miffy Lip Balm / Miffy Hand Care Set / Miffy Hot Eye Mask (3 sheets)
- Net content: Lip balm 20 g / Hand care set: one mini hand soap (70 mL) and one hand cream (20 mL) / Hot eye mask: 3 sheets
- Colors and scents: Lip balm in 2 varieties (apple, strawberry)
- Prices: Lip balm ¥990 (tax included) / Hand care set ¥1,320 (tax included) / Hot eye mask (3 sheets) ¥748 (tax included)
- Release date: Thursday, October 8, 2026
- Retailers (online): GPP Online Shop and others
These are limited-quantity products. Product inquiries are accepted by Global Product Planning (03-3770-6170).
"Miffy" is a work by Dutch picture-book author and graphic designer Dick Bruna, which the company says is loved by people around the world of all generations.
Image: courtesy of Global Product Planning Co., Ltd. (Illustrations Dick Bruna © copyright Mercis bv,1953-2026)
