Asian Bridge Co., Ltd. (headquartered in Chiyoda-ku, Tokyo) is starting a full-scale rollout in Japan of the Korean skincare brand "LABONITA." From Saturday, October 10, 2026, it will begin carrying the "NMN Roller Eye Cream" at Loft stores nationwide (excluding some stores). It was announced on October 8.
The company positions it as an eye care product for the eye area, where signs of age tend to show. By combining cream and a roller, it proposes eye care that is easy to add to daily skincare.
An eye cream with 10,000 ppm of NMN and a triple stainless steel roller
The product is an eye cream containing 10,000 ppm of NMN (nicotinamide mononucleotide, a skin-conditioning ingredient) in the raw material. The company says it is designed for aging care (*care suited to one's age) and also contains adenosine (a skin-conditioning ingredient) and a peptide complex.
It is equipped with a triple stainless steel roller, and the company explains that you can do "cooling rolling" while applying. The structure dispenses the contents when you hold the tube and press the roller downward, so it can be used without getting your hands dirty. It can be used morning and night.
The brand is built on the concept "Beauty in Your Daily Life"
"LABONITA" is a Korean brand that offers skincare blending natural-derived knowledge with advanced technology, under the concept "Beauty in Your Daily Life." According to the company, its strength is a "design philosophy" that combines high-concentration ingredients with applicator structures.
As achievements, it cites a quick sell-out on an American home shopping program and winning No. 1 in the serum category on TikTok Vietnam.
NMN Roller Eye Cream: price, release date and where to buy
- Product name: LABONITA NMN Roller Eye Cream (the release's product overview also uses the name "LABONITA NR Eye Cream")
- Size: 30 mL
- Price: ¥4,290 (tax included)
- Release date: Saturday, October 10, 2026, available at Loft stores nationwide (excluding some stores)
- Stores (physical): Loft stores nationwide (excluding some stores)
- Stores (online): Qoo10, Amazon, Rakuten Ichiba
Asian Bridge Co., Ltd. handles overseas marketing support, overseas offline sales support and one-stop cross-border e-commerce services, working with local subsidiaries in Taiwan and Thailand.
Image: courtesy of Asian Bridge Co., Ltd.
