Maruman H&B Co., Ltd. (headquartered in Chiyoda-ku, Tokyo) has been releasing the "Boost Shot Eye Cream" with heat and vibration functions from "Pureal Lab+," a sister brand of the cosmetics brand "Pureal," gradually nationwide from Thursday, October 8, 2026. It was announced on October 7.
There are two products: a set of the device and eye cream, and a separately sold refill.
A rechargeable device with about 40°C heat and about 15,000 vibrations per minute
The company explains that it developed the product by focusing on eye-area concerns such as dryness, combining skincare with an eye cream and care with a beauty device. The device has a heat function of about 40°C and a fine vibration function of about 15,000 times per minute.
There are three modes: "Vibration Mode," "Heat Mode" and "Heat & Vibration Mode." The head is shaped to fit small areas such as under the eyes and the outer corners of the eyes.
The device is rechargeable and reusable, and after the cream is used up you can keep using it by swapping in a separately sold refill.
Skin-conditioning ingredients such as niacinamide and retinol
The ingredients are niacinamide, retinol, PDRN (DNA-Na), NAD (nicotinamide adenine dinucleotide), peptide (oligopeptide-24), collagen (hydrolyzed collagen), glutathione and caffeine (all skin-conditioning ingredients), and ceramide (moisturizing ingredient: ceramide NP).
The formula is paraben-free, ethanol-free, free of synthetic colorants and free of synthetic fragrances. The company says it was designed with daily use in mind.
Boost Shot Eye Cream: price, release date and where to buy
- Product names: Pureal Lab+ Boost Shot Eye Cream (with device, rechargeable) / Pureal Lab+ Boost Shot Eye Cream (refill)
- Price: With device: open price (expected market price ¥3,960 (tax included)) / Refill: ¥1,650 (tax included)
- Release date: Gradual nationwide release from Thursday, October 8, 2026
- Where to buy: Official online store, variety shops, home appliance retailers, drugstores and more
* Some stores may not carry it.
* Release dates and purchase availability differ by store.
"Pureal Lab+" is a sister brand of "Pureal," which has focused mainly on sheet masks. The company says it proposes "reward skincare" for people who want to take care of themselves even in a busy daily life.
Image: courtesy of Maruman H&B Co., Ltd.
