SQUSE ME Co., Ltd. will release the SQUSE ME Gloss Styling Spray, an aerosol styling spray to mist on once before using a hair iron. It comes in two types, "Straight" and "Curl." Advance sale starts at some variety shops on October 8 (Thursday), and from November 2 (Monday) it will be available at variety shops nationwide.
The content is 95 g, and both are priced at 1,540 yen (tax included).
A styling spray to mist on once before using a hair iron
To use, simply spray it all over your hair before the hair iron, then style with the iron as usual. It can also be used as a finishing touch after styling. The company says it is designed to add shine to hair while keeping a natural style without stiffening it.
Straight for silky shine, and Curl for moist shine
Straight has an "Airy Citrus scent." According to the company, it keeps hair from spreading, smooths it down to the ends, and gives a straight style with a moist, silky shine.
Curl has a "Melty Bouquet scent." The company says it keeps curls naturally without stiffening them, and gives curls a bouncy, moist shine.
Four formulated ingredients, including a heat care ingredient
The product features listed by the company are the following ingredients. One is a heat care ingredient (*1) that uses the heat of the hair iron to repair hair damage. It also contains a cuticle repair ingredient (*2), an anti-static ingredient (*3) and four types of naturally derived moisturizing oils (*4). The company also says the hair resists spreading even on rainy days and keeps its style.
*1 γ-docosalactone *2 Di(phytosteryl/octyldodecyl) lauroyl glutamate *3 Meadowfoam-δ-lactone *4 Shea butter, jojoba seed oil, olive fruit oil, meadowfoam seed oil
SQUSE ME Gloss Styling Spray: price, release date and where to buy
- Product name: SQUSE ME Gloss Styling Spray Straight (Airy Citrus scent) / Curl (Melty Bouquet scent)
- Size: 95 g (aerosol type)
- Types: 2 types
- Price: 1,540 yen each (tax included)
- Release date: October 8, 2026 (Thursday): advance sale at some variety shops
November 2, 2026 (Monday): on sale at variety shops nationwide - Retailers (physical stores): Variety shops nationwide (some stores for the October 8 advance sale)
With the concept of "We want to keep supporting your beauty forever," SQUSE ME runs brands such as the nail brand "Glossy Coat," the cosmetics brand "Miseledy," and the shared cosmetics brand "Sharelo You."
Image: courtesy of SQUSE ME Co., Ltd.
