"wakemake," a makeup brand from the Korean K-beauty platform "Olive Young" operated by CJ Olive Young Japan Co., Ltd., is starting offline sales of its "Off Cherry Collection," a lineup of cherry shades with a deep, edgy new temperature.
It goes on advance sale at Loft and Don Quijote on Saturday, October 10, 2026, and will be available at stores nationwide from Monday, October 26. Some stores do not carry it.
Cherry makeup expanded with an eye palette and liquid cheek
The "Soft Blurring Eye Palette" comes in one new shade, #33 Off Cherry Blurring, priced at ¥2,970 (tax included). According to the company, the color lineup ranges from nudy cherry beige to deep cherry, with a variety of textures from matte to glitter. The company says it is designed to adhere well and blend softly. The company explains that this eye palette (shade 04) ranked No. 1 in the eyeshadow category of the OliveYoung Awards (survey period: January 1 to October 31, 2024).
The "Shaking Blur Cheek" is a liquid cheek in two new shades, priced at ¥1,430 (tax included). The shades are #12 Almond Beige and #13 Rose Grape. It is a water-based formula containing collagen, sodium hyaluronate and (arginine/lysine) polypeptide as skin-conditioning ingredients. It promotes skin tone correction (*) and a healthy flush (*) at the same time.
* Due to makeup effects
New shades for the brow mascara and lipstick as well
The "Real Fixing Slim Brow Mascara" is a brow mascara with a slim, ultra-fine brush with short bristles. It comes in 2 shades (1 of them new), #1 Ash Gray and #6 Cocoa Brown. It is priced at ¥1,210 (tax included), and the advance sale is exclusive to Loft. The company explains that it has also become available in stores in Japan.
The "Lasting Glow Stick" is a color lip product in two new shades, with a capacity of 3.5g, priced at ¥1,540 (tax included). It is designed to form a color-adhering film and a glossy film on the lips, preventing color transfer and minimizing reapplication. It is a care-glow formula containing 31,000ppm of lip care ingredients (according to Olive Young), and of the 6 shades, #11 Somehow and #12 Offbeat are new. It does not use phenoxyethanol, parabens or synthetic fragrances.
Prices, release dates and stores for the wakemake Off Cherry Collection
- Product names and prices:
- Soft Blurring Eye Palette (1 new shade) 14g ¥2,970 (tax included)
- Shaking Blur Cheek (2 new shades) 4.0g ¥1,430 (tax included)
- Real Fixing Slim Brow Mascara (2 shades, 1 of them new) 4g ¥1,210 (tax included)
- Lasting Glow Stick (2 new shades) 3.5g ¥1,540 (tax included)
- Release dates: Saturday, October 10, 2026: advance sale at Loft and Don Quijote (Real Fixing Slim Brow Mascara is an advance sale exclusive to Loft)
Monday, October 26, 2026: nationwide release - Retailers (physical stores): Loft, Don Quijote, stores nationwide
* Some stores do not carry it.
wakemake is a makeup brand from Olive Young. It is characterized by soft, translucent colors and trendy color variations.
Image: courtesy of CJ Olive Young Japan Co., Ltd.
