imju Inc. announced on October 9 that it will add a new shade, "201 Pink Beige," to the Lasting Fine E Extra-Fine Cream Pencil from its cosmetics brand Dejavu. It goes on sale on Friday, October 16, 2026 at variety stores nationwide and the imju official online store.
A new shade in the "Close-Fit Eyeliner" series, it was developed for the "waterline" along the lower lid margin. The price is ¥1,320 (tax included).
A pink beige for the lower lash line
The new shade combines a calm beige with a neutral pink that imitates the color of the mucous membrane. According to the company, using beige as a link to the skin aims for a finish that blends naturally into the lower lid.
The color is designed to place a shade close to that of the mucous membrane along the lower lash line and create the impression of larger eyes (*). The company explains that, taking into account common waterline complaints such as the color being too red or too dark, it pursued a natural texture that can be used without blending.
*The appearance of larger eyes through makeup effects.
An extra-fine 1.5mm core and a thin-film finish
The core is 1.5mm in diameter and uses the proprietary "loose pigment formula." According to the company, the smooth core draws lines in fine areas and is designed to cling to the skin in a thin film.
It is a super waterproof type, formulated to resist sebum, sweat, tears and rubbing. It uses non-staining pigments and comes off with your usual cleanser. It contains ceramide NP, rosemary extract and squalane as moisturizing ingredients.
The official site advises drawing a little on the back of your hand the first time you use it to smooth the core. The core is soft and may break if pushed out too far, so about 1mm is the guide for how far to twist it out. After use, the cap must be closed until it clicks to keep the core from hardening.
Price, release date and where to buy the new extra-fine cream pencil shade
- Product name: Lasting Fine E Extra-Fine Cream Pencil
- New shade: 201 Pink Beige
- Price: ¥1,320 (tax included)
- Release date: Friday, October 16, 2026
- Where to buy (physical stores): Variety stores nationwide
- Where to buy (online): imju official online store
- Note: Some stores do not carry it.
Dejavu Extra-Fine Cream Pencil (Waterline Liner) official page
Dejavu is a cosmetics brand operated by imju Inc.
Image: courtesy of imju Inc.
