LCS Co., Ltd. will open a new MAKE UP FOR EVER store at Sogo Hiroshima on Friday, October 23, 2026. The store will be located in "SOGO Beauty," the new cosmetics floor on the first floor, which is undergoing its first full renovation in 23 years.
According to the company, it is the brand's first store in the Chugoku-Shikoku region. It will carry the brand's makeup products and tools. From opening day, special offers tied to purchase amounts and to registering for or following the official social media accounts will also be available.
A space to choose makeup freely and consult with artists
The new store incorporates the concept of the rebrand. According to the company, the space is inspired by the layering of human skin and expresses the experience of discovering makeup and tools as if peeling back layers.
Visitors can choose products at their own pace and can also receive advice from makeup artists. The company says it will suggest makeup that lets each person express their individuality.
Two opening offers based on purchase amount and more
From Friday, October 23, customers who purchase ¥27,500 (tax included) or more of the brand's products at Sogo Hiroshima will receive a "Foundation Brush Large 108 Travel Size." This opening offer cannot be combined with the campaign offers available at all MAKE UP FOR EVER counters.
Customers who register for the official LINE account or follow the official Japan Instagram account and purchase ¥5,500 (tax included) or more can take part in a capsule toy draw once. Mini-size products can be won, and the top prize includes full-size items such as the "Artist Color Pencil."
*All opening offers end while supplies last. Details may change without notice.
The all-store campaign offers a sample and a pouch
In the campaign for all counters, customers who purchase ¥11,000 (tax included) or more receive a "Step 1 Primer Hydra Booster Deluxe Sample."
In addition, to coincide with the release of the "Holiday Collection 2026," an original pouch is available from Thursday, October 1 with a purchase of ¥16,500 (tax included) or more. It comes in either red or beige, and you cannot choose the color. The size is about 21.5 cm in height and 14 cm in width.
The sample and pouch offers of the all-store campaign can be combined with each other, but not with the brush offer for the Sogo Hiroshima opening. All offers end while supplies last and may change without notice.
MAKE UP FOR EVER Sogo Hiroshima: location and opening date
- Store name: MAKE UP FOR EVER Sogo Hiroshima
- Opening date: Friday, October 23, 2026
- Location: Cosmetics floor, 1st floor, Sogo Hiroshima
- Address: 6-27 Motomachi, Naka-ku, Hiroshima
- Phone: 082-221-2310 (from the opening day, October 23)
MAKE UP FOR EVER is a brand from Paris, France, founded in 1984. It has proposed products and expression together with makeup artists.
Image: courtesy of LCS Co., Ltd.
