minum, run by pool Co., Ltd., a subsidiary of yutori Co., Ltd., has announced 10 items in total, including new products and new colors for Autumn/Winter 2026. They are scheduled to roll out in stages at drugstores and variety shops nationwide from mid-October.
Mascara, milky-colored tints and a two-color cheek
The "minum Doll Me Up Film Mascara" comes in 2 colors at ¥1,089 (tax included). It is a film type that can be removed with warm water, and the company highlights its curl retention and separated finish. It contains 5 types of lash care ingredients, including Widelash (*1).
*1 Widelash is a raw material trade name. It contains panthenol and biotinoyl tripeptide-1 (both moisturizing ingredients). Other lash care ingredients: swertia herb extract, acetyl tetrapeptide-3 and red clover flower extract (all moisturizing ingredients).
The "minum Nude Milk Tint" comes in 5 colors at ¥847 (tax included). Its features are a color with added whiteness and moisturizing care from squalane and sodium hyaluronate. The company also highlights its long-lasting color. *Results vary by individual.
The "minum Love Dual Cheek" comes in 3 colors at ¥880 (tax included). It holds a healthy flush color and a pink-white in two shades, and can be used alone or blended together. It is designed to make pores look blurred (*2).
*2 Due to makeup effects
A 0.8mm brow, UV powder and new eyeliner colors
The "minum WP Pro Skinny Brow" comes in 4 colors at ¥858 (tax included). It has an approximately 0.8mm slanted-cut core and a slanted brush, and uses a waterproof formula.
The "minum Doll Filter UV Powder" comes in 3 colors at ¥1,073 (tax included), SPF50+. The company explains that it keeps a smooth, silky finish (*results vary by individual) and makes pores and unevenness look blurred (*2).
The "minum Nuance Liquid Eyeliner" adds 06 Brown Black, 07 Chocolate Milk, 08 Sheer Brown and 09 Pink Brown, bringing the range to 9 colors. Each is ¥550 (tax included), with an approximately 0.1mm tip and a formula said to resist sweat, water and rubbing.
Prices of 4 makeup tools and where to buy the new items
There is one of each tool. The lineup includes the "minum Face Powder Brush" for powder at ¥880 (tax included) and the "minum Airy Cheek Brush" for blending and layering cheek color at ¥660 (tax included). The large "minum Finishing Puff" is ¥605 (tax included), and the "minum Multi Puff 2P," suited to base makeup and touch-ups, is a 2-piece pack at ¥495 (tax included).
- Release timing: Scheduled to roll out in stages from mid-October 2026
- Stores (in person): Drugstores and variety shops nationwide
*Arrival timing differs by store, so please check availability with each store.
Shibuya pop-up dates and hours
At the venue, there will be a new cosmetics buffet BOX and limited-edition novelties, and a cosmetics scoop event will be held. The fee is ¥2,500 (tax included) for one hand and ¥5,000 (tax included) for both hands.
- Name: minum POPUP
- Dates: Friday, October 16 to Sunday, October 18, 2026
- Hours: 10:00-21:00. 17:00-21:00 on the first day only
- Venue: OPENBASE SHIBUYA
- Address: Udagawacho Building 1F, 14-13 Udagawacho, Shibuya-ku, Tokyo
*Quantities of novelties and new cosmetics for sale are limited, and they will end when sold out.
minum is a cosmetics brand that debuted in March 2024. Details of the pop-up will be announced on the minum official Instagram.
Image: courtesy of yutori Co., Ltd.
