JIMOS Co., Ltd. announced on Friday, October 9 that it has completely renewed the AG series of "SINN PURETÉ" for the first time in five years. The two products are "AG Concentrate Lotion b" and "AG Concentrate Serum b," and the manufacturer and distributor is Anais Company Co., Ltd.
The series was released in advance on October 9, 2026 at the SINN PURETÉ official online store, Isetan Shinjuku, and Cosme Kitchen. The general release is scheduled for Tuesday, February 2, 2027.
Same scent, renewed formulas and packaging
With this renewal, the formulas, packaging, and prices have been revisited while the existing scent is kept. The toner contains 5% botanical oil, and the serum is designed with a dense, thread-like texture, the company says.
Both share the "Passionate Awakening" scent, which is also used in the brand's "Mindful Fragrance Eau de Cologne." It is a floral-herbal fragrance in which rose and herbs are layered with patchouli and frankincense.
The new containers are designed in a green-based palette. The toner comes in a tall bottle with a white cap, and the serum comes in a bottle with a white dropper cap.
A toner with 5% oil, and a serum applied with a dropper
"AG Concentrate Lotion b" comes in a 200 mL bottle and costs ¥4,950 (tax included). The company explains that it contains botanical oil while still feeling fresh and light on the skin.
To use it, take about a 500-yen-coin-sized amount in your hand and spread it over your whole face with both hands. The instructions then say to apply your next skincare step within 60 seconds.
"AG Concentrate Serum b" is a 30 mL serum priced at ¥8,800 (tax included). Press it into the skin directly with the dropper, or take it onto the back of your hand and gently work it into the areas of concern with your fingertips.
AG series prices, release dates, and stores
- Toner: AG Concentrate Lotion b 200 mL / ¥4,950 (tax included)
- Serum: AG Concentrate Serum b 30 mL / ¥8,800 (tax included)
- Advance release date: Friday, October 9, 2026
- Advance release stores (physical): Isetan Shinjuku, Cosme Kitchen
- Advance release stores (online): SINN PURETÉ official online store
- General release date: Tuesday, February 2, 2027
- General release stores: Department stores, hair salons, select shops, specialty stores, and other variety stores
*Some products may not be available at certain stores. Please contact each store for availability.
SINN PURETÉ is a beauty care brand born in Japan. It offers fragrance, skincare, makeup, body care, and hair care.
For details about the products, visit the SINN PURETÉ official online store. For inquiries, call 0120-465-952 (hours: 10:00-17:00).
Image: courtesy of JIMOS Co., Ltd.
