Mila Owen announced its 2026 winter collection on October 9. The collection will be unveiled at 12:00 on Friday, October 16, with advance pre-orders on the web opening at the same time.
This season combines the basic clothing the brand is built around with feminine touches inspired by the holiday season. The lineup covers everything for a winter wardrobe, from outerwear to knitwear, dresses, shoes and bags.
Layering color and texture around the jacket
The looks being released include an outfit that pairs a pale beige jacket with bottoms in a similar tone, and a style that combines a black top with a white skirt. The shapes of the outerwear and the textures of the inner layers change from look to look.
Jackets are listed at ¥19,800, ¥21,450, ¥24,200 and other prices. Coats include items at ¥25,300, ¥27,500 and ¥37,400, offering outerwear in a range of shapes. All prices include tax.
Alongside calm shades such as black and gray, the lineup adds pink and blue knits. It shows how the same winter pieces can look different, with fuzzy cardigans and styling that layers a knit over the shoulders.
A winter collection that runs from knits and dresses to accessories
A knit set-up is ¥17,930, and dresses are ¥13,970, ¥16,940, ¥17,930 and more. Besides combining separate tops and pants, there are also outfits built around set-ups and dresses.
Accessories include scarves at ¥6,930 and ¥8,470, a belt at ¥5,940, and bags from ¥14,520 and up. Boots are ¥15,950, and there are looks that pair them with shorter bottoms and dresses. All prices include tax.
Erika Mori appears as the model. The collection lets you see not only the details of the clothes but also how outerwear and accessories are combined.
Web advance pre-orders first, then in stores in stages
Pre-orders can be placed at the Mila Owen official online store, USAGI ONLINE, and the MASH Group official app "MASH STORE". Pre-orders open at noon on October 16 at all three.
In-store sales are planned to begin in stages from late October. Because the web pre-order date and the in-store release timing differ, you can check the availability of the items you want at each retailer.
Mila Owen prices, release date and where to buy
- Collection: Mila Owen 2026 Winter Collection
- Unveiling and advance pre-orders: Friday, October 16, 2026, 12:00
- Pre-order channels: Mila Owen official online store, USAGI ONLINE, MASH STORE app
- In-store release: planned in stages from late October
Image: courtesy of MASH Holdings Co., Ltd.
