On October 9, Loft announced its "SLEEP TO BE BEAUTIFUL" lineup. Items for use before and after going to bed will be gathered at stores nationwide, including Ginza Loft and Shibuya Loft, and at the Loft Net Store. The scale of the display varies by store.
Warming items for specific areas, such as the eyes and nose
Among the eye items is Cogit's "Neochist Wide Eye Mask." It is a disposable type that wraps all the way to the temples, and the warmth lasts about 20 minutes. It comes in two types, unscented and lavender, at ¥1,320 (tax included) each.
Honyaradou's "Nagara On-bi Sutto 3P" is ¥330 (tax included). It is a nose sheet that combines the cooling feel of menthol with warmth. Lulu's "Hanasuyako Warm Nose Patch" at ¥759 (tax included) is unscented, and according to the manufacturer it keeps a warmth of about 40°C for about 40 minutes. You can choose by where you use it and your scent preference.
Earplugs, and leg wear with open toes
Lulu's "nerugoo Sleep Earplugs" are ¥1,980 (tax included). They feature a fit structure shaped to the left and right ears. Alongside the warming goods, tools for managing the sound environment, which serve a different purpose, are displayed in the same section.
Okamoto's "Kutsushita Supple Marude Kotatsu Socks Oyasumi Switch" starts at ¥3,501 (tax included). It is leg wear characterized by an open toe. Because the area it covers and its shape differ from ordinary socks, it can be compared when choosing something to wear in bed.
Cogit's "Neochist Foot Sole Melting Patch" comes in two types, mugwort and lavender, at ¥1,518 (tax included) each. It is a disposable type applied to the soles of the feet, and the warmth lasts about 30 minutes. The area warmed and the duration of use differ by product.
A limited-time event at stores nationwide and the net store
The event runs October 13 to November 23. The section brings together products for different uses, such as items for specific areas and wear for bedtime. All prices of the products introduced here include tax.
It will be held at Ginza Loft, Shibuya Loft, Loft stores nationwide and the net store, and the scale varies by store. It is a program that lets you choose goods for your own time before bed, checking things like whether there is a scent, whether it is disposable, and the shape you wear.
Loft sleep event: dates and where to buy
- Event name: SLEEP TO BE BEAUTIFUL
- Main products: Warming sheets, eye masks, earplugs, leg wear and more
- Price examples: Nagara On-bi Sutto 3P ¥330, nerugoo Sleep Earplugs ¥1,980, Neochist Wide Eye Mask ¥1,320 each (tax included)
- Event period: Tuesday, October 13 to Monday, November 23 (holiday), 2026
- Where to buy: Ginza Loft, Shibuya Loft and other Loft stores nationwide, Loft Net Store
*The scale of the display varies by store.
Image: courtesy of Loft Co., Ltd.
