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HELLO KITTY Black Series Teams Up with ATEEZ for a Limited Store in Omotesando

Key visual for the ATEEZ and HELLO KITTY BLACK SERIES pop-up

ONETODAY Co., Ltd. announced on October 9 a pop-up store for the collaboration between "HELLO KITTY "BLACK SERIES"" and ATEEZ. It runs from Friday, October 16 to Sunday, October 25, at MIL GALLERY in Omotesando, Tokyo, with merchandise on sale and on display.

Black-based clothing and bags, plus everyday small items

BLACK SERIES is a series that expresses Hello Kitty with black at its core. For this collaboration, items were made with ATEEZ, the eight-member Korean group, including T-shirts, hoodies, bags, pouches, tumbler bottles and figures.

The additional lineup was revealed on October 6, and sales began at noon on October 7. Online sales are scheduled to be accepted until Sunday, November 15. Even if you do not plan to visit the venue, you can check the product information on the official online store.

Collaboration items including a T-shirt, a bag and a tumbler bottle

A large Hello Kitty and a message space on display

The venue will display an approximately 70cm Hello Kitty that ATEEZ members actually signed. Along with displays using a large ATEEZ visual and BLACK HELLO KITTY, a space for leaving messages to the members is also planned.

The program lets you not only pick out items but also view the displays and take photos and videos. The collaboration is introduced through the signed display piece and the visuals.

Advance reservations in 30-minute slots; online orders are picked up at a different venue

  • Dates: Friday, October 16 – Sunday, October 25, 2026
  • Venue: MIL GALLERY (2nd floor, 4-25-28 Jingumae, Shibuya-ku, Tokyo)
  • Hours: 10:00–20:00, last entry 19:30
  • Admission: Advance reservation by 30-minute time slot, first come, first served

The hours and admission method may change, so please check the latest information before you visit.

Items purchased on the online store can also be picked up at the venue, but the pickup location is MIL 2ND (2nd floor, 4-25-29 Jingumae, Shibuya-ku, Tokyo). Its building and address differ from MIL GALLERY, where the pop-up is held.

Image: courtesy of ONETODAY Co., Ltd.

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