On October 10, Sogo & Seibu Co., Ltd. announced that Sogo Yokohama will hold "Be Thrilled by Fragrance – Vol. 1 –" for the first time. The event runs from Tuesday, October 13 to Monday, November 2, 2026, at the participating sales areas on each floor.
Themed around fragrance, the event presents everything from care items for the body to fragrances for the home. Body creams, perfumes, sprays, candles and other items in different forms and for different uses are on display.
Fragrances to choose by where you use them: body, hair or room
LINC ORIGINAL MAKERS' "997 BODY CREAM" is ¥4,950 for 250 g. E STANDARD's shampoo and treatment Cuticle Nutrition are ¥3,630 each for 250 mL. All prices include tax.
Among the fragrances, the event features ATELIER MATERI's "Narcisse Taiji" at ¥41,800 (tax included) for 100 mL. BAUM's "Aromatic Room Spray Woodland Winds" is ¥6,600 (tax included) for 100 mL, a scent for use indoors.
Room diffusers and candles on the 6th floor
On the 6th floor, on the station side of the central escalator, a fragrance space is created inside the store. Kashiwear Shop presents ERBARIO TOSCANO room diffusers in scents including Rosa Patchouli, Black Pepper and Erbaz Fig.
Each is 1,000 mL at ¥33,000 (tax included), and the sticks are sold separately. A price revision is planned from November 5.
Also available are reed diffusers from Tree of Life (Seikatsu no Ki), Palo Santo room mists, and COLLINES DE PROVENCE home perfumes and candles sold by House of Rose.
The photos shown are images. Quantities of products may be limited, and items may sell out.
Sogo Yokohama event information
- Name：Be Thrilled by Fragrance – Vol. 1 –
- Dates：Tuesday, October 13 to Monday, November 2, 2026
- Venue：Participating sales areas on each floor, Sogo Yokohama
- Fragrance space：6th floor, station side of the central escalator
- Notes：Quantities may be limited. Images are for illustration
Sogo & Seibu Co., Ltd.
