On October 10, YZ Co., Ltd. announced a collaboration between the streetwear brands "9090" and "9090girl" and season 2 of the Netflix reality series "Love Jōtō." The items go on sale on the official online store at 9:00 p.m. on Friday, October 16, and at physical stores from opening time on Saturday, October 17.
9090girl logo sweats and a velour set
9090girl offers the "90 Logo Zip Hoodie" for ¥13,900 (tax included) and the "90 Logo Sweat Pants" for ¥12,900 (tax included). They feature a color scheme combined with rhinestones and come in sizes XS, S, M and L.
The "Velour Zip Hoodie" is ¥12,900 (tax included) and the "Velour Straight Pants" are ¥11,900 (tax included). These come in two sizes, S and M. With sweat and velour, the brand suggests matching sets with different material textures.
Long-sleeve tops, a cap and a zebra-print tote too
The striped "Waist-Shaping Striped Long Sleeve" is ¥9,900 (tax included) and comes in pink and black, in S and M. The "Gothic Logo Eyelet Hoodie" is ¥12,900 (tax included).
Among the accessories, the "Marine Sailor Cap" is ¥6,900 (tax included) in two colors, black and white. The "Gothic Logo Zebra Tote Bag" is also ¥6,900 (tax included), with zebra prints in yellow, pink, mint and black.
On the 9090 side, there are also hoodies, shirts, long-sleeve T-shirts, mugs and more featuring graphics from the show. The project extends the show's motifs through the clothing and accessories of both brands.
Online and in-store sales start one day apart
- Online release: 9:00 p.m., Friday, October 16, 2026
- Sold at: YZ store 9090
- In-store release: Saturday, October 17, 2026, from each store's opening time
- Physical stores: 9090 stores and 9090girl stores
9090girl stores sell only the collaboration items with 9090girl. If you want items from the 9090 side, please check which stores carry them. The latest sales information will also be posted on the official Instagram accounts of both brands.
Image: courtesy of yutori, Inc.
