On October 9, AEON Co., Ltd. announced that "AEON Tottori," operated by AEON Retail, has been fully renovated and opened the same day as "Soyora Tottori Ekinan." It is located at 1 Tenjin-cho, Tottori. The anchor store is "AEON Style Tottori Ekinan."
Innerwear and loungewear on the same floor as cosmetics
The second floor houses beauty care, fashion, household goods, and kids' and baby products. From the original brand "NIRMATA," new socks and innerwear in a choice of colors and patterns are on offer.
Women's loungewear from "Enable" is also newly stocked. In addition to wearing it at home, it suggests ways to wear sweatshirts as outerwear.
New equipment to try colors without removing your makeup
The beauty corner carries Asian cosmetics such as "d'Alba" and "Anua," as well as makeup accessories. The "CANMAKE" lineup has been expanded, and face masks have roughly doubled.
The newly introduced "AR virtual makeup" is a simulator that lets you try makeup without removing your own. Trial dressers have also been set up, adding more equipment for choosing cosmetics in the store.
Among the specialty shops, the eyewear brand "JINS" makes its first appearance in Tottori. "Can Do" has also expanded, handling daily necessities and seasonal items. A new "Kids' Play Area" has been added inside, along with a baby rest room and a nursing room that strollers can enter.
Facility and sales floor information
- Facility name: Soyora Tottori Ekinan
- Opening date: Friday, October 9, 2026
- Address: 1 Tenjin-cho, Tottori, Tottori Prefecture
- Anchor store: AEON Style Tottori Ekinan
- 2nd floor hours: Beauty, fashion and household goods 9:00 to 23:00
- Specialty shops: Hours differ by shop
* Some sales areas have different hours. The images shown are for illustration.
Image: courtesy of AEON Co., Ltd.
