MiR Inc. has announced that its skincare brand "MiR" will hold its first limited-time pop-up event in Hokkaido at the cosmetics event space on the 1st floor of the Main Building of Sapporo Mitsukoshi.
The event runs for seven days, from Wednesday, August 19 to Tuesday, August 25, 2026. This pop-up is MiR's first appearance in a department store.
MiR Holds Its First Hokkaido Pop-Up at Sapporo Mitsukoshi
At this event, visitors can pick up "MiR Aqua Cleansing Serum," a single no-rinse product that serves three roles as makeup remover, face wash and booster (prep step), and try its serum-like, silky texture and feel in use.
MiR Inc. aims to offer customers in Hokkaido not only MiR products but also time to enjoy beauty.
A Serum Face Wash You Just Wipe On in 30 Seconds: "MiR Aqua Cleansing Serum"
"MiR Aqua Cleansing Serum" is a product you use by taking an appropriate amount on a cotton pad and gently wiping the skin, completing everything from face washing to the first step of skincare in about 30 seconds. No rinsing is needed.
While wiping away old dead skin cells, excess sebum and pore dirt before makeup, it moisturizes and conditions the skin, leading to skin that takes makeup well. Its silky texture, with 94.8% serum ingredients, simplifies your busy morning routine.
According to the company, "MiR Aqua Cleansing Serum" was originally proposed mainly as a nighttime cleanser. However, since its launch in September 2025, many customers have shared comments such as "It's easy to use for my morning face wash," "After wiping, I can go straight on to skincare before makeup," and "My pores look less noticeable." As a result, the company now actively recommends using it as a "30-second morning face wash—just wipe."
At night it can also be used to remove natural makeup, and no double cleansing is needed. *For heavy eye makeup and mascara, the use of a point makeup remover is recommended.
In addition to the morning face wash and nighttime makeup removal, this product can be used in a variety of lifestyle situations, such as after the sauna or gym, for people raising children, and during hospital stays when a sink or bath is hard to use, or as a precaution for emergencies.
At the pop-up venue, you can experience the serum-like, silky texture and how the skin feels after wiping. It is a chance to try in store the feel of use that cannot be fully conveyed online.
Free Personal Point Makeup by Representative Mari Kumagai
At this pop-up, in addition to product introductions, a free "15-minute personal point makeup" session will be offered by representative Mari Kumagai as a chance to enjoy beauty casually.
Point makeup suggestions for the brows, eye makeup, lips and more will be offered to match individual concerns and wishes, such as "I can't draw my brows well," "I want to know which colors suit me," "I want to change my eye makeup a little," and "I want to update my usual makeup."
This personal point makeup takes about 15 minutes per person and is free for anyone to join. No advance reservation is required, and Ms. Kumagai plans to be at the counter every day during the event. *Waiting times may occur when it is crowded. The free makeup experience is limited to one time per person during the event, and consists of advice on point makeup for one area, such as the eyes or the lips.
About MiR Representative Mari Kumagai
Mari Kumagai, Representative Director of MiR Inc., also works as a makeup and skincare instructor. Prompted by her own skin troubles while living abroad, she studied beauty and obtained a New York State-certified esthetician license in the United States.
In Germany she worked as an esthetician at a five-star salon, and after returning to Japan she has also been involved in beauty education, including serving as an instructor in makeup and skincare at a beauty vocational school. She has also written books on skincare and makeup.
Starting from her own experience of skin worries abroad, and the belief that "when your skin changes, your confidence and even your life change," she launched the skincare brand "MiR" in January 2025.
"MiR Aqua Cleansing Serum" Product Overview
"MiR Aqua Cleansing Serum" is a wipe-off serum cleanser that takes on three roles in one bottle: makeup remover, face wash and booster (prep step).
Product name: MiR Aqua Cleansing Serum
Size: 250 mL
Price: ¥3,280 (tax included)
It requires no rinsing and no double cleansing, and can be used from the morning face wash to the nighttime makeup removal. It contains moisturizing ingredients such as human-type ceramide, ectoin and niacinamide, and leads skin to a moisturized state while removing dirt and old dead skin cells. With 94.8% serum ingredients, it is also compatible with eyelash extensions.
About the MiR Brand
MiR means "to me, for me" in German. It is a skincare brand from Japan born from the personal experience of representative Mari Kumagai that "when your skin changes, your confidence and even your life change."
It aims to make daily skincare not merely upkeep but a chance to like yourself more, and proposes skincare that can be taken up without strain even in busy days.
MiR Inc. Company Profile
Representative: Mari Kumagai, Representative Director
Address: Sagami Building 2F, 7-13-6 Ginza, Chuo-ku, Tokyo
Business: Planning, development and sales of cosmetics, etc.
MiR official website: https://www.mirtokyo.com/
MiR official Instagram: https://www.instagram.com/mir_tokyo
