Shobido Corporation is adding a new series of three colors, the "Yokubari Series," to its en Giorno 1month lineup of colored contact lenses, and will sell it in advance exclusively at the Qoo10 Shobido online store from August 28, 2026 (Friday).
This new series is the first en Giorno product to adopt a DIA of 14.5mm. It combines a thick outer rim with three highlights, and is launched under the concept "Three lights. Cuteness, 360 degrees."
The "Yokubari Series" Is Born with the Brand's First DIA 14.5mm and Three Highlights
According to the company, it was planned to meet diverse needs such as "I like a thick rim that gives a defined look, but I don't want it to look heavy," "I want both a dewy, watery shine and a see-through clarity," and "I want to wear them for everyday, dates and fan activities alike."
The name "Yokubari Series" (meaning "greedy") reflects the wish for you to enjoy every kind of cuteness, including a defined look, a dewy look, clarity and a flushed glow, to match that day's makeup and mood.
Three Features of the "Yokubari Series"
Point 1: en Giorno's first DIA 14.5mm thick-rim design
It is the first en Giorno lens to adopt a DIA of 14.5mm, with a colored diameter of 13.7mm.
The soft thick rim gives the outline of the pupil a striking look, while the inner color and highlights create dimensional eyes. The design stands out up close, and also brings out the impression of the eyes when seen across the whole face.
Point 2: Three highlights for "360-degree dewy definition"
Three highlights that look as if they hold light are placed within the lens. Rather than relying on a single highlight position, the company says it aimed for a design that lets you enjoy a dewy expression even when your gaze or the direction of the lens changes, by creating a sense of light in multiple directions.
By combining the crisp look of the thick rim with the light, watery shine of the highlights, it creates eyes that look well defined without appearing too heavy.
Point 3: Sweet and defined, a flushed glow, delicate clarity. Three colors to choose from
With the same thick-rim, three-highlight design, three colors let you enjoy different impressions. You can choose the "cuteness you want to be" to match that day's makeup, fashion, plans and mood.
Yokubari Beige Brown
A sweet, defined classic color. A soft thick rim is combined with a beige brown that blends easily with the eyes. It balances a sweet impression with a glossy look that seems to hold light, and is expected to be used in a wide range of scenes from everyday wear to dates and fan activities.
Yokubari Pink Beige
It gives the eyes a subtle flushed glow and creates a sweet, blissful impression. A pink nuance is added to a skin-friendly beige base, finishing soft, sweet eyes where the pink does not look too strong and a faint flush is felt from the eyes.
Yokubari Greige
A color that combines delicate clarity with a defined look. A thick rim is combined with a clear greige, a design that makes the outline of the eyes striking even though the color is pale.By not emphasizing the coolness of gray too strongly and adding the softness of beige, it is a color that is easy to incorporate even into sweeter makeup.
Lens Specifications Designed for Easy Everyday Use
The "Yokubari Series" was developed with the following lens specifications in mind.
UV-blocking function
Contains a UV absorber and blocks over 90% of UV-A and over 99% of UV-B.Contains the moisturizing ingredient MPC polymer
Contains MPC polymer as a moisturizing ingredient.Low water content lens
Uses a low water content lens with 38% water content, designed with dryness in mind.Non-ionic material
Uses a non-ionic material that is less likely to attract dirt.Sandwich construction
The colored part is sandwiched between lens material, so the pigment does not touch the eye directly.
*Wearing comfort and vision vary from person to person.
Product Overview and Purchase Notes
| Item | Details |
|---|---|
| Product name | en Giorno Yokubari Series |
| Brand name | en Giorno |
| Colors | Yokubari Beige Brown / Yokubari Pink Beige / Yokubari Greige |
| Replacement period | 1 month (monthly) |
| Packaging | 2 lenses per box |
| Retail price | ¥1,500 (tax included) |
| Release date | Friday, August 28, 2026 |
| Power | ±0.00D (no power), -0.75D to -6.00D (0.25D steps), -6.50D to -9.00D (0.50D steps) |
| DIA | 14.5mm |
| Colored diameter | 13.7mm |
| BC | 8.6mm |
| Water content | 38% |
| Sales name | en Giorno Monthly Color |
| Approval number | 30100BZX00027A03 |
| UV absorption rate | UV-A: 90% or more UV-B: 99% or more |
| Classification | Group I (non-ionic low water content lens) |
| Moisturizing ingredient | MPC polymer |
| Distributor | Shobido Corporation, Shinagawa Intercity Building A, 23rd Floor, 2-15-1 Konan, Minato-ku, Tokyo |
| Manufacturer and marketing authorization holder | SHO-BI Labo Co., Ltd., 6-4-18 Nishitenma, Kita-ku, Osaka |
*The three "Yokubari Series" colors have a BC of 8.6mm. Other existing en Giorno 1month colors have a BC of 8.7mm, so please check the BC of each product when purchasing.
*Contact lenses are highly controlled medical devices. Be sure to get an eye examination and guidance from an ophthalmologist before purchasing. Before use, be sure to read the package insert carefully and use the lenses correctly.
About the "en Giorno" Brand
"en Giorno" is a colored contact lens brand whose name comes from "en," meaning "to make" in English, and "Giorno," meaning "daytime" in Italian.
The brand concept is "Fun every day, cute every day." It offers a lineup that suits many everyday scenes, from colors that blend naturally with the eyes to colors that clearly change your look.
How to Buy and Related Information
The "Yokubari Series" will be sold exclusively in advance at the Shobido ONLINE STORE Qoo10 shop.
Qoo10 Shobido Online Store: https://www.qoo10.jp/g/777994073
en Giorno official LINE: https://page.line.me/868gkmvi
en Giorno official Instagram: https://www.instagram.com/engiorno_official/
en Giorno official X: https://twitter.com/engiorno
en Giorno official TikTok: https://www.tiktok.com/@engiorno_official
Shobido Corporation is a comprehensive planning manufacturer that plans, makes and sells cosmetics, cosmetic accessories, fashion accessories, character goods, contact lens-related products and more. Its strength is being able to handle everything from planning to sales in-house, and it has also been in the contact lens business since April 2013.
