The Korean fermented skincare brand "rosee&EL" will exhibit at "SEONGSU JAPAN HAKATA 2026," a K-beauty experiential pop-up event held on the 3rd floor of Hakata Marui in Fukuoka from Friday, August 28 to Thursday, September 3, 2026.
At this exhibition, visitors can try rosee&EL's signature skincare items in person.
It will be an opportunity to introduce directly to Japanese consumers the brand's approach to skincare, which values traditional Korean botanical ingredients and fermentation.
Nine Botanical Ingredients and Time: The Original "933" Fermented Skincare
rosee&EL is a skincare brand built on the idea that "what skin needs is not more ingredients added, but a process that guides the power of the ingredients into a state the skin can comfortably accept."
At the heart of the brand is its original "933" fermentation story.
It uses nine traditional botanical ingredients: honeysuckle flower (Kinginka), licorice root (Kanzo), Baikal skullcap (Ogon), Chinese lizard's tail (Sanpakuso), houttuynia (Gyoseiso, also called Dokudami), Chinese angelica (Toki), purslane (Bashiken, also called Suberihiyu), gromwell root (Shikon) and goji berry (Kukoshi).
After these ingredients are fermented for three months, they go through a further three months of aging, reinterpreting botanical ingredients long familiar in Korea through modern fermentation technology and skincare formulation.
In a beauty market where new beauty ingredients and trends keep appearing, rosee&EL does not chase trends. It places importance on facing the appeal of the ingredients themselves, time, and the skin's natural balance.
Try Fermented Skincare in Person at Hakata Marui
At "SEONGSU JAPAN HAKATA 2026," visitors can try rosee&EL's signature skincare items.
The lineup will center on serums and creams that focus on caring for sensitive skin. It is a chance to pick the products up and check for yourself the texture and how well they blend into the skin, qualities unique to rosee&EL that are hard to convey online.
rosee&EL is also working to build a brand foundation with global expansion in mind, including obtaining vegan certification and an "Excellent" rating in the German dermatological test "Dermatest."
Expanding into the Japanese Market and Exploring Partnerships
With this exhibition in Hakata, Fukuoka as a starting point, rosee&EL plans to further expand its points of contact with Japanese consumers.
At the same time, the brand has indicated that it will actively explore possible collaboration with business partners, including for distribution and sales in Japan, and build its brand foundation in the Japanese market step by step.
Event Overview
Event name: SEONGSU JAPAN HAKATA 2026
Period: Friday, August 28 to Thursday, September 3, 2026
Venue: Hakata Marui, 3rd floor
Exhibiting brand: rosee&EL
Main content: Brand and product introductions, product experiences, and more
