The National Beauty Week Executive Committee and the NPO Beauty Week Promotion Council held the "THE BEAUTY WEEK AWARDS" at Shibuya Stream Hall on September 1, 2026.
The awards honor well-known figures, regardless of age or gender, who keep honing their talents and bring influence and brilliance to many people, naming them "THE BEST OF BEAUTY."
The 2026 winners are two people: Ano, who is supported by younger generations for her hairstyles and fashion in addition to her work as an artist, and Kasumi Mori, who is supported for her social media posts and beauty lifestyle as a TV personality, actress and model.
Selection Criteria for "THE BEST OF BEAUTY" and the Award Ceremony
The selection criteria for "THE BEST OF BEAUTY" are an attractive hairstyle, support from the general public, a high awareness of hair care, and being someone in their field who fits the purpose of the awards.
At the ceremony, in addition to a commemorative trophy and bouquet, the winners were presented with a comb, in connection with September 4, "Comb Day."
Hiroshi Takikawa, chairman of the NPO Beauty Week Promotion Council, spoke of the wonderful way Beauty Week has "no barriers," and said he hopes to contribute to the development of the industry through activities for the children who will lead the future beauty industry.
Toshimitsu Kuroki, the 48th chairman of the National Beauty Week Executive Committee, spoke of his admiration for people who devote themselves to their activities without seeking anything in return, and reported on activities that convey the possibilities of beauty even to children in disadvantaged circumstances.
Winner Ano's Comments and Distinctive Expression
Appearing in a stylish all-black outfit, Ano expressed her surprise, saying, "I never imagined I would receive an award in the beauty category."
Speaking about her richly individual fashion and hairstyles, she said happily, "I am who I am, imperfections included. I have enjoyed beauty as a part of self-expression. With this award, I feel proud that the self-expression I have been so particular about has been recognized."
Winner Kasumi Mori's Comments and Her Efforts in Beauty
Appearing in a polka-dot pantsuit with a large ribbon at the chest, Kasumi Mori said of her joy at winning, "I am honored to receive such a valuable award in the field of beauty, where I have worked hard until now."
Asked about her tips for looking cute, in connection with her book "How to Make Strategic Cuteness," which was released on the day of the ceremony, she explained that during her time as a TV announcer she placed importance on a clean, fresh look and kept to makeup and hairstyles that would not make anyone uncomfortable. She said that the accumulation of that effort led to this award.
The Power of Beauty, as Told in the Talk Session
In the talk session, the two spoke about their impressions of each other and their commitment to beauty.
Kasumi Mori praised Ano as "a fashion leader with the power of a pioneer in makeup and fashion." Ano said she respects Kasumi Mori's daily efforts in body making.
Ano said she is particular about grooming her hair and eyebrows strand by strand, and feels her commitment comes across when someone says, "You look different today." Kasumi Mori said that she changes her eyeshadow color depending on who she is meeting, and that her motivation rises when people notice her body making, which is built up day by day.
Finally, the two expressed their gratitude to the teams who work with them on beauty and to everyone involved in the beauty industry, and the ceremony came to a close in a warm atmosphere.
About "Beauty Week" and "Comb Day"
The National Beauty Week Executive Committee is an organization formed in 1979 by manufacturers involved in beauty.
It works across the boundaries of salons, manufacturers, dealers, hair and beauty schools and organizations, holding various events centered on September 4, "Comb Day," to share the wonders of beauty with society.
It also aims for the continuous development of the whole industry through seminars that anticipate changes in the times and consumer needs, and through awareness activities for consumers.
"Comb Day" on September 4 was established in 1978 by the National Beauty Week Executive Committee so that "people in the beauty field will treat combs with care and raise people's awareness of beauty."
Details of the National Beauty Week Executive Committee's activities can be found on its official website.
The National Beauty Week Executive Committee and the NPO Beauty Week Promotion Council say they will continue their activities, aiming for the sustained growth of the entire beauty industry through awareness activities, various events and seminars on beauty.
