PERFECT DIARY, a cosmetics brand whose slogan is "Beauty you love never betrays you. (LOVE THE MOMENT)," released its Japan-exclusive new eyeshadow palette "PD Explorer 12-Color Eyeshadow 25 Warm Deer" (nickname: the Bambi Palette) on Friday, August 28, 2026.
At a new product presentation held ahead of the release, hair and makeup artist Kaori Nagai took the stage and demonstrated an "adult euphoric Bambi makeup" look that incorporates sheer red tones, a trend this autumn.
The Japan-exclusive "Bambi Palette" arrives as a multi-use palette
The Japan-exclusive "PD Explorer 12-Color Eyeshadow 25 Warm Deer" is a 12-color eyeshadow palette centered on low-saturation apricot shades, including warm pinks and trendy sheer red.
It is priced at ¥3,960 (tax included) in stores and ¥4,400 (tax included) online. The content is 1.2 g × 12.
The palette is not only for eyeshadow. Its multi-use design lets you use it for cheeks, shading, highlighter, eyebrows and even as a concealer. With shades that blend into the skin, shades that add depth and shades that add a glamorous shine, it makes a wide range of looks possible, from natural everyday makeup to makeup for glamorous occasions.
Kaori Nagai's "adult euphoric Bambi makeup"
At the presentation, Kaori Nagai, a hair and makeup artist active in beauty magazines and advertising, demonstrated the "adult euphoric Bambi makeup." Nagai praised the role each color in the palette plays and the way you can enjoy a variety of looks depending on how you combine them.
The transparent film built into the palette lists the recommended use of each powder (such as "base highlight" and "waterline depth line"), a thoughtful touch that makes the palette easy to use even for first-time users. Nagai commented on the film: "It's so considerate, and it matched all the ways I use the colors, which made me happy." She also praised the quality of the included double-ended brush: "The bristles are of such high quality that I'd like to see it sold on its own."
Specific makeup points
The points of the "adult euphoric Bambi makeup" that Kaori Nagai demonstrated are as follows.
＜Eye makeup＞
Use the low-saturation apricot shade "FLUFF" as the base to create a natural flush and a soft impression.
Use the pale brown "TRAIL" to add shadow above the eye socket and along the crease line, creating natural dimension.
On the lower lid, apply the trendy sheer red shade "HOOF" along the waterline and draw "FAWN" in a line beneath it to finish the eyes with a double line that looks on trend. Dampening the brush slightly with water lets you draw a sharper line.
Apply "TONGUE" over the whole under-eye bulge for soft, euphoric eyes in sheer red tones.
Layer "MAYUMI" under the iris to make the under-eye bulge look three-dimensional.
For the eyeliner, use the defining shade "ROOT," drawing the outer corner slightly downward or straight.
On the center of the upper lid, layer the large-grain glitter "GLINT" and the fine glitter "SPOTTED" to create a mature, translucent look.
＜Eyebrows＞
- You can draw them with "ROOT," the same dark brown used as the defining eyeliner shade. If your brows are thick, you can also finish them just by layering the pale brown "TRAIL" and the apricot "AUTUMN."
＜Cheeks＞
Apply "AUTUMN" from slightly below the cheek outward toward the edge of the face. Layer "TRAIL" along the face line as well to add a shading effect.
Applying the pale pink "TONGUE" directly under the eyes can be expected to cover dark circles and brighten the whole face.
＜Highlighter＞
- Apply "SPOTTED," the brightest white pearl shade in the palette, to the high points of the cheeks, the bridge of the nose and the upper lip.
＜Lips＞
For the lip line, use the red shades "HOOF" and "FAWN" with a flat brush, applying them slightly over the lip line to blur the outline of the upper lip.
For the lip color, use the beige "723" from the "Essence Lipstick," which moisturizes the lips while preventing dryness. It goes on evenly with no unevenness and finishes with translucent, glossy lips.
The "Bio Lip Essence Lipstick Moisture-Film Lip (Gloss) 723" is priced at ¥3,300 (tax included) in stores and ¥3,960 (tax included) online. It is a highly pigmented lip color that finishes lips plump and glossy in one swipe, and its proprietary "Biotec™ technology" forms a moisturizing film to keep the vivid lip color in place. It is said to make vertical lip lines from dryness less noticeable and to create soft lips with moisture and shine.
The pale pink "FLUFF," used as a base for the eye socket and to cover dark circles, can also be used as a concealer to finish the makeup. By tidying the lip line or layering it over areas that concern you, you can easily cover them.
＜Base makeup＞
For base makeup, use the "Long-Lasting Balm Cushion Foundation," which creates silk-satin skin without a heavy, thick feeling thanks to a high-density micro-mesh filter.
To finish, use the "Translucent Blue Ring Setting Powder (Floating Green)," which features a faint gold pearl. The four colors of this powder each play a different role, and it aims to even out uneven skin tone for a translucent finish. It contains 62% serum ingredients, and its Smartlock™ technology is said to absorb excess sebum and keep makeup looking freshly applied for a long time.
The "Long-Lasting UV Balm Cushion Foundation" is priced at ¥3,960 (tax included), with a content of 13 g. A base makeup item that leads to a flawless impression of skin with a satin-like shine, it is said that its proprietary Smartlock™ technology blocks dullness and keeps the "luster" of freshly applied makeup all day.
The "Translucent Blue Ring Setting Powder (Floating Green)" is a limited color released on Friday, August 28, 2026. It is priced at ¥3,960 (tax included) in stores and ¥4,400 (tax included) online, with a content of 10 g. It is said to correct redness and yellowish dullness and lead to a translucent impression of skin.
PERFECT DIARY's brand development
PERFECT DIARY is a professional cosmetics brand from China that was born in 2017. With the theme of "the fusion of makeup and skincare," it focuses on technology development and product innovation.
The company invests actively in research and development: it invested about ¥14.5 billion over the five years from 2021 to 2025, and plans to invest 5% of its operating revenue in R&D over the next five years. It operates joint factories with COSMAX, a global cosmetics OEM company, handling everything from R&D to manufacturing.
The brand's signature "Animal Eyeshadow" series surpassed 29.56 million units in cumulative global sales as of August 2026. In Japan as well, it is expanding actively: in addition to more than 500 variety shops nationwide, it has been opening directly operated stores one after another at Laforet Harajuku, LaLaport Fujimi and Kitasenju Marui.
You can find more details about PERFECT DIARY on the official website below.
This autumn, with the "Bambi Palette," you may be able to enjoy makeup with a wide range of expressions: a natural flush from low-saturation apricot shades, lower-lid makeup with trendy sheer red, and translucence from glitter.
