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CP Cosmetics Offers "Soigne Reset Pure Mist" Experience at Four Sauna Facilities in Tokyo

CP Cosmetics Co., Ltd. will run an experience promotion of "Soigne Reset Pure Mist" at four sauna facilities in Tokyo operated and produced by PLAY&co Co., Ltd., for a limited period from Monday, September 7 to Tuesday, October 6, 2026.

This initiative focuses on the risk of overly dry bare skin during sauna use. Just as hair is protected with a sauna hat, it proposes a new sauna habit of protecting bare skin with a moisture barrier. It aims to improve the quality of users' "totonou" (sauna bliss) experience and create added value for sauna facilities.

RESET PURE MIST SOIGNE

Overview of the "Soigne Reset Pure Mist" Experience Promotion

The experience promotion will run from Monday, September 7 to Tuesday, October 6, 2026, at four popular sauna facilities in Tokyo.

The facilities where it will be set up are as follows.

Skin Dryness Risk in Saunas and the "Soigne Reset Pure Mist" Proposal

How Skin Dries Out During a Sauna

According to CP Cosmetics, the skin's barrier function is explained to decline in three steps during a sauna experience.

The causes are heat stimulation and disrupted structure from the high-temperature environment (80 to 100 degrees), the loss of natural moisturizing factor (NMF) and sebum through heavy sweating, and excessive evaporation of moisture during cold plunges and outdoor air cooling.

As a result, skin moisture content drops right after a sauna, which may lead to dryness and rough skin.

Three Moisturizing Actions With "Soigne Reset Pure Mist"

The company proposes "Soigne Reset Pure Mist" as skincare that "doesn't get in the way of sweating or totonou," which sauna enthusiasts look for. With a water-based, non-sticky feel, it recommends using it at the following three times.

    • Before the sauna: Using 3 to 4 pumps, it aims to set a moisture barrier in advance and protect the skin from the harsh environment.

    • After the cold plunge to during totonou: Using 5 to 6 pumps, it works as bridging care that prevents sudden, excessive dryness right after leaving the cold plunge. It also supports immersion in a deep "totonou" time without worrying about tightness of the skin during outdoor air cooling.

    • Finishing: It instantly replenishes moisture to the unprotected skin after the sauna, from the dry-prone hair to the toes, over the whole body. The company says it adjusts disrupted skin condition and leads to dewy, healthy bare skin.

"Soigne Reset Pure Mist" Product Overview

RESET PURE MIST SOIGNE CP COSMETICS

    • Product name: Soigne Reset Pure Mist (toner)

    • Volume and price: Bottle 225mL ¥3,520 (tax included), refill 225mL ¥3,190 (tax included)

    • Product features

      • CP original base water: Moisturizing ingredients*¹ essential to the moisture and firmness of bare skin, such as hyaluronic acid, ceramide, amino acids and minerals, are carefully selected and blended into a base water made by removing impurities from the underground water (pure water) of the Southern Alps.

      • Skin condition care: Plant-derived ingredients, including CP original extracts, are blended*². It aims to protect skin from dryness stress with dewy moisture and condition it to be less prone to irritation.

      • Reassuring simple formula: It is a fragrance-free, colorant-free, ethanol-free formula. It is explained that it can be used from babies aged 3 months to people with sensitive skin (stinging test, allergy test and others completed*³).

*¹ Alanine, allantoin, isoleucine, glycine, glutamic acid, serine, taurine, threonine, histidine HCl, phenylalanine, proline, lysine HCl, leucine, arginine, valine, glucosyl ceramide, sodium hyaluronate, sodium hyaluronate crosspolymer-2, zinc gluconate, calcium chloride, magnesium chloride

*² Polyalthia longifolia tree water, Origanum vulgare leaf extract, strawberry leaf extract (all moisturizing ingredients)

*³ This does not mean that no allergy or skin irritation will occur in everyone.

About PLAY&co Co., Ltd. and CP Cosmetics Co., Ltd.

PLAY&co Co., Ltd.

Under the mission of "creating places that connect with the world and creating encounters that change the world," it plans and operates real estate such as hotels, hostels, villas and saunas. Its strength is handling everything from business planning and marketing to store operations, and it is characterized by real estate planning that maximizes the appeal of a location and building while incorporating operational and customer-attraction perspectives.

CP Cosmetics Co., Ltd.

Since its founding in 1979, it has pursued the bare-skin beauty of women, and carries "Beauty as strength." as its corporate message. CP cosmetics are offered at about 1,240 CP salons nationwide.

At CP salons, after counseling, cosmetics suited to the skin condition are selected, and beauty is supported through a 60-minute facial esthetic and makeup advice session and home care advice.

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