LANCÔME, run by L'Oréal Japan K.K., will release a new facial cleanser, Absolue The Foaming Cleanser, from its Absolue collection nationwide on Friday, October 2, 2026. Advance sales began at Isetan Shinjuku on Friday, September 4, 2026, and will begin at the official LANCÔME online shop on Friday, September 25.
The price is ¥14,850 (tax included) for 150mL. The company says it is adding a cleanser to the Absolue collection, which it describes as a fusion of tradition and advanced science.
The "Micro Foaming Technology™" that turns cream into dense foam
According to the company, the moment it touches the skin, a rich, thick cream envelops the skin, and when it picks up water it turns into light, dense micro-bubbles. These fine bubbles are designed to remove dirt from pores and airborne particulate pollution that clings to the skin, rinsing it away from deep inside the pores.
The company believes that airborne particulate pollution, excess sebum, sweat and old keratin that build up on the skin in daily life cause dullness (from old keratin and dirt), rough skin and visible pores, and keep the skincare used afterward from absorbing well. It developed this cleanser with the view that gently removing unnecessary dirt and putting the skin in a healthy state is the starting point of skincare.
The company also describes its work on longevity as a challenge that fundamentally changes how the beauty industry approaches aging. Starting with "Absolue The Soft Cream," it says it has advanced research that faces the skin's inherent beauty.
Three skin-conditioning ingredients, with roses grown on the company's own farm in Grasse, southern France
Another feature is that, although it is a cleanser, it contains skincare ingredients. It contains three: Rosa Centifolia Flower Extract, Rosa Damascena Flower Oil and arginine, all skin-conditioning ingredients.
The Rosa Centifolia Flower Extract is taken from the rose that symbolizes LANCÔME, grown on the company's own farm "Domaine de la Rose" in Grasse, southern France. The company says it provides abundant moisture. Rosa Damascena Flower Oil smooths the skin texture, and arginine conditions the skin and keeps its moisture balance.
The company touts a finish that conditions the skin with every wash and leaves no tightness. It explains that it gently removes old keratin and dirt and prepares the skin to better accept the skincare that follows, while its pleasant scent and texture make daily face washing a fulfilling time.
Absolue The Foaming Cleanser: price, release date and where to buy
- Product name: Absolue The Foaming Cleanser (facial cleanser)
- Volume: 150mL
- Price: ¥14,850 (tax included)
- Release date: Friday, October 2, 2026, nationwide
Friday, September 4, 2026, advance release at Isetan Shinjuku
Friday, September 25, 2026, advance release at the official LANCÔME online shop - Where to buy (physical stores): Isetan Shinjuku (advance release)
- Where to buy (online): Official LANCÔME online shop (advance release)
LANCÔME is one of the brands run by L'Oréal Japan K.K. Founded in 1935 by Armand Petitjean, it offers skincare, makeup and fragrance.
Image: courtesy of L'Oréal Japan K.K.
Figure: tokila editorial team
