According to an announcement by PAWCOMPANY Inc., POWDER ROOM, a Korean beauty platform, held the offline event 'J-Beauty FAN-MEET UP in KOREA' for its members, called "Rummes," together with the Japanese beauty brand CANMAKE on Saturday, September 12, 2026. It was held with CANMAKE alone.
POWDER ROOM continuously runs 'K-Beauty FAN-MEET UP in KOREA', which connects K-Beauty brands with Japanese consumers, and 'J-Beauty FAN-MEET UP in KOREA', where Japanese brands meet Korean consumers directly. CANMAKE marked the 40th anniversary of its founding in 2025 and took part in the November 2025 'J-Beauty FAN-MEET UP in KOREA' alongside other Japanese brands, working with POWDER ROOM for the first time. This is the second campaign, with a wider scope of collaboration.
Members invited directly, with a seminar by Japanese staff
The event was set up so that POWDER ROOM members could experience the brand and its products more deeply, and so that the brand could directly learn the preferences and needs of Korean consumers. A distinctive point is that members were invited directly, allowing the brand and members to interact.
CANMAKE's Japanese staff took part and held a seminar introducing the features and usage of products, mainly 'Clear Veil Setting Powder,' 'Creamy Touch Liner' and 'Mochi-Puru Tint ~Sheer Balm~.' According to the release, 'Clear Veil Setting Powder' was newly launched as a line separate from the existing products sold in Korea, and 'Creamy Touch Liner' is a bestseller in Japan. 'Mochi-Puru Tint ~Sheer Balm~' is described as a product that has recently been drawing interest among Korean consumers as well.
Voting on products not yet sold in Korea, plus a lip charm making experience
Members tried the products while listening to the staff's explanations and checked the textures, colors and how to use them. There was also time to ask questions freely about products they had been curious about.
According to the release, this summer's event also included a program that let members try CANMAKE products not officially sold in Korea ahead of time. After using the products, members voted for the ones they want released in Korea and shared their preferences. A "CANMAKE lip charm making experience" was also held.
What CANMAKE and the organizers say they gained, and plans ahead
CANMAKE says it was able to meet members, who are Korean consumers, face to face and confirm their reactions, preferences and actual needs for each product. It explains that it could concretely see which products and features Korean consumers are interested in. From the members, favorable reactions continued about being able to try products not yet sold in Korea and about hearing the brand story directly from Japanese staff.
A POWDER ROOM representative said, "This fan meet-up was organized not just to introduce products, but so that POWDER ROOM members, made up of the brand and Korean consumers, could meet directly, try the products and exchange real opinions." The representative added, "Going forward, we plan to keep expanding two-way touchpoints that connect the Korean and Japanese beauty markets through various programs where Korean and Japanese beauty brands and consumers can interact directly."
J-Beauty FAN-MEET UP in KOREA (CANMAKE only): event information
- Name: J-Beauty FAN-MEET UP in KOREA (CANMAKE only)
- Date: Saturday, September 12, 2026
- Participants: POWDER ROOM members "Rummes" (by invitation)
- Program: product experience, a seminar by Japanese staff, a preview experience of and vote on products not yet sold in Korea, "CANMAKE lip charm making experience"
- Notes: The release does not state the venue or participation fee
Image: courtesy of PAWCOMPANY Inc.
