Guerlain Co., Ltd. will exhibit as "GUERLAIN" at "Salon de Parfum 2026," where fragrances from around the world gather. It runs from Wednesday, October 7 to Monday, October 12, 2026, at the Event Space on the 6th floor of the Isetan Shinjuku Main Building.
It has prepared event-only services and gifts, starting with "L'Art et la Matière," which is available only at some stores. The company positions "L'Art et la Matière" as the top fragrance collection of the maison.
Limited gifts and an engraving service at Isetan Shinjuku
Customers who purchase GUERLAIN products at the venue will receive a limited gift and an engraving service. Those who purchase an "L'Art et la Matière" fragrance will receive a handkerchief embroidered with a motif (limited quantity).
Under the same purchase conditions, an engraving service by a calligrapher is also offered. Reception is from 11:00 to 19:00 from October 7 (Wed.) to October 11 (Sun.), and from 11:00 to 17:00 on October 12 (Mon., holiday). Engraving is available in English and motifs, and changes, cancellations, returns and exchanges after engraving are not possible. The last reception time may be moved earlier depending on how crowded it is.
On October 7 (Wed.), admission is limited to MI Card members all day. The final day ends at 6:00 p.m. Details are given on the special site of Isetan Shinjuku.
At JR Kyoto Isetan, dry confections made by Toraya too
From November 11 (Wed.) to 17 (Tue.), a pop-up for "L'Art et la Matière" will be held at The Stage #3 on the 3rd floor of JR Kyoto Isetan. New products from "L'Heure Bleue" and the holiday collection are also scheduled to be displayed.
In Kyoto, the first 50 fragrance purchasers will receive dry confections (made by Toraya, limited quantity) shaped like the motifs of "L'Art et la Matière." A handkerchief (limited quantity) will also be given, and an engraving service will be offered. Engraving takes place on November 14 (Sat.) from 11:00 to 17:00, and the last reception time may be moved earlier depending on how crowded it is.
Event information for "Salon de Parfum 2026" and the pop-up
- Name: "Salon de Parfum 2026"
- Dates: Wednesday, October 7 to Monday, October 12, 2026 (holiday)
- Venue: Isetan Shinjuku Main Building, 6th floor, Event Space
- Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
- Admission: On October 7 (Wed.), MI Card members only for the entire day
- Name: GUERLAIN L'Art et la Matière POP UP Event
- Dates: Wednesday, November 11 to Tuesday, November 17, 2026
- Venue: JR Kyoto Isetan, 3rd floor, The Stage #3
*The handkerchief and dry confections are limited in quantity. Engraving is available in English and motifs, and changes, cancellations, returns and exchanges after engraving are not possible.
"L'Art et la Matière" is a fragrance collection using materials selected by GUERLAIN perfumers. The name means "art and material," and the collection features scents inspired by art.
Image: courtesy of Guerlain Co., Ltd.
