On October 9, WIT COLLECTIVE announced a limited-time event, "egg Shibuya Heisei Gal Transformation Operation." It takes place at INOSHIBU, in the concourse outside the central exit ticket gates of Keio Inokashira Line Shibuya Station. The event combines a photo experience with a display of magazine covers.
Turning your face photo into a Heisei gal-style cover visual
Making its debut, the "egg creAItive photo booth" uses generative AI to create an original visual from the user's face photo. Drawing on the Heisei gal style that egg has portrayed, it generates an image fit for a magazine cover.
This is not a program where you actually do makeup or change clothes; it is a photo experience created from your face photo. You can receive the finished visual as both digital data and a print. What sets it apart is that you can take home the image you saw on screen as a printed piece, not just as data.
This booth is the first in the "creAItive photo booth" series, which builds photo experiences to match the world of a brand or a work. In the egg project, not only the images but also the screen, the print and even the booth decoration are matched to the same world.
A display of Heisei-era egg covers, too
In addition to the photo booth, the venue displays egg covers that colored the Heisei era. Through the fashion and visuals preserved on the magazine covers, the display looks back on the gal culture of that time.
egg is a gal magazine planned and run by HJ and published and distributed by Taiyotosho. Through this collaboration with the magazine, visitors get a place to experience the world of its covers with their own images. You can enjoy viewing the display and creating a single image at the photo booth in the same venue.
The display is free; the photo experience is cashless only
The event runs for six days, October 14 to 19, from 11:00 to 20:00 each day. INOSHIBU is located at 1-4-1 Dogenzaka, Shibuya-ku, Tokyo, outside the ticket gates at the central exit of Keio Inokashira Line Shibuya Station.
Admission to the display is free. Using the photo booth costs ¥600 (tax included), and payment is cashless only. If you want the photo experience, it is worth checking that the display and the photo booth are priced differently. It is a limited-time program that lets you look back at Heisei-era covers while layering that style onto your own photo.
egg photo event: price, dates and venue
- Name: egg Shibuya Heisei Gal Transformation Operation
- Price: display free, photo booth ¥600 (tax included)
- Dates: Wednesday, October 14 to Monday, October 19, 2026
- Hours: 11:00 to 20:00
- Venue: INOSHIBU (1-4-1 Dogenzaka, Shibuya-ku, Tokyo; concourse outside the central exit ticket gates of Keio Inokashira Line Shibuya Station)
* Payment for the photo booth is cashless only.
Image: courtesy of WIT COLLECTIVE LLC. / ©Taiyotosho Co., Ltd. / egg editorial team
