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AESTURA and Usuhada Tomo no Kai host a hands-on Harajuku event from November 13

Published October 30, 2026

Rendering of the AESTURA Usuhada Laboratory venue

On October 29, Amorepacific Japan Co., Ltd. announced MY SKIN STUDY LAB — AESTURA Usuhada Laboratory, an experiential pop-up by AESTURA and the X beauty community Usuhada Tomo no Kai. It will take place at MIL 2ND in Harajuku, Tokyo, from Friday, November 13 to Wednesday, November 18.

Explore skin tendencies and care as you tour a laboratory

Visitors become AESTURA researchers, participating in exhibits, self-checks, and skincare experiences. Based on voices shared with Usuhada Tomo no Kai, the event encourages reflection on personal skin tendencies and everyday care.

Usuhada Tomo no Kai regards usuhada, or thin skin, as one concept arising among people who find their skin difficult to manage, including redness, flaking, or stinging from cosmetics. This self-check experience is based on voices gathered in the community.

STEP 01 Learn about usuhada: Explore the characteristics of usuhada through exhibits.
STEP 02 Check your usuhada level: Explore your skin tendencies using questions based on voices from Usuhada Tomo no Kai.
STEP 03 Learn care suited to your skin type: Learn about care based on your self-check results and skin type.

Different benefits for samples, social posts, and official LINE

Three visitor benefits are offered, each with different requirements.

AESTURA product samples: Available after the venue’s self-check experience, while supplies last.
Original charm: Receive one by posting a photo of your experience on Instagram Stories or X with a hashtag.
Coupon for official e-commerce malls: Receive it by sending the visitor-only message to AESTURA’s official LINE account.

The specific posting hashtag, coupon amount, and terms of use have not been announced.

Visitor benefits at AESTURA Usuhada Laboratory