Perfect Corp. provided its AI skin analysis technology to the beauty event "COSME EXPO@NAGOYA," jointly held by JR Tokai Takashimaya Co., Ltd. and istyle Inc.
At this event, the customer flow was designed around an AI skin analysis that visualizes visitors' own skin condition, followed by product displays, circulation around the sales floors and touch-ups at beauty counters.
It has been announced that the number of AI skin analysis users surpassed approximately 17,000 during the event period, contributing to the creation of a new beauty event experience that makes use of digital experiences.
Background to introducing the AI skin analysis "Skincare Pro"
In recent years, the beauty and retail industries have shown growing interest in "experiential marketing," in which consumers deepen their understanding of products through experiences rather than simply being introduced to products one way.
"COSME EXPO@NAGOYA" was a beauty event held at JR Nagoya Takashimaya and Takashimaya Gate Tower Mall. At this event, Perfect Corp.'s AI skin analysis tool "Skincare Pro" was introduced as content offering visitors a new beauty experience.
JR Tokai Takashimaya has previously run diagnostic content using AI, which was especially well received by customers in their 20s and 30s. At this event as well, it adopted the AI skin analysis as an entry-point content that draws in visitors' interest.
Starting from the experience of objectively understanding one's own skin condition, the aim was to encourage visitors to circulate through the product displays and sales floors in the venue and to offer a personal beauty experience tailored to each individual.
istyle placed importance on an experience design that goes beyond simple product displays, allowing visitors to deepen their understanding of beauty products starting from "knowing their own skin condition." It reportedly promoted event planning in which the analysis results become an opportunity for encounters with products and new beauty discoveries.
Results of introducing the AI skin analysis "Skincare Pro"
Surpassed approximately 17,000 users
The number of AI skin analysis users during the event period exceeded approximately 17,000. A total of 12 devices were installed in the venue, with 8 in the istyle area and 4 in the JR Tokai Takashimaya area.
An environment was provided in which groups such as friends and parents with children could enjoy the experience together and have fun.
High turnover at a large-scale event
At free, walk-in events, it is important to prevent visitors from giving up on the experience because of waiting times. By running multiple devices at the same time, turnover was maintained even at peak times, and the AI skin analysis experience was offered to more visitors.
Building a customer flow that leads to circulation around sales floors and purchases
The AI skin analysis was not left as a stand-alone experience; the analysis results were used as a starting point to encourage visitors to circulate through product displays and sales floors. At JR Tokai Takashimaya, a "product introduction card by concern" was handed out after the analysis, creating a mechanism that leads to store visits after the event.
An OMO-type customer experience was realized, connecting the insights gained digitally to product experiences and purchasing behavior in physical stores.
Why Perfect Corp.'s skin analysis was chosen
Fast and intuitive operation
Thanks to the speed from taking the photo to displaying the results and its intuitive operation, even first-time users could have a smooth experience. Even at a large-scale event, a comfortable AI skin analysis experience was offered to many visitors while keeping waiting times short.
Flexible customization to suit the event
It supports flexible customization of screen design, experience flow and more to match the purpose of the event and the brand image. At this event too, it was designed to fit the world of the venue and was used naturally as part of the event experience.
Reliability based on extensive implementation experience
It was valued for supporting improvements to the beauty experience at a variety of customer touchpoints, based on extensive implementation experience and operational know-how.
About Perfect Corp.'s AI skin analysis "Skincare Pro"
"Skincare Pro" is an image-analysis skin analysis solution that can be used on iOS devices such as iPads. Simply by downloading the app, skin analysis can be done easily.
It analyzes up to 15 skin items, including spots, wrinkles, pores, acne and redness.
It quantifies skin age and skin condition, enabling personalized beauty suggestions.
It supports a wide range of uses, including product recommendations, counseling and event experiences.
It can be embedded into existing apps and web services through API integration.
For details on "Skincare Pro," see here: Skincare Pro detail page
About Perfect Corp.
Perfect Corp., founded in 2015, is a technology group that carries the slogan "making consumers' lives more beautiful." It provides AI skin analysis, virtual try-on and personalized services for cosmetics brands, fashion brands, retailers, salons and clinics.
With bases in Japan, North America, Europe, China, Taiwan and India, it offers services in more than 60 countries as of 2026. By fusing beauty with technology and fashion with technology, it has built a platform that connects consumers and brands in new ways, and it is used by more than 700 brands worldwide.
Its virtual try-on experience for more than 800,000 cosmetic items is used more than 10 billion times a year, and its virtual try-on-driven digital transformation is said to support sustainable efforts by beauty industry companies, such as reducing plastic use and CO2, and to contribute to creating a more enjoyable and livable society.
Perfect Corp. official site: Perfect Corp.
※This article is based on a press release from Perfect Corp. More details on the joint event case study with JR Tokai Takashimaya and istyle are also available here: JR Tokai Takashimaya × istyle joint event case study
